Shark
General Information
The hexadecimal color code #202328, commonly referred to as "Shark", represents a dark, muted shade that resides within the realm of grayish-browns. This color is composed of 12.55% red, 13.73% green, and 16.08% blue. In the RGB color space, it translates to (32, 35, 40). Its subdued nature makes it a popular choice for backgrounds and accents in design projects where a subtle and understated feel is desired. The color can also evoke feelings of sophistication and neutrality and is a favorite among designers seeking to create a calming and refined aesthetic. It is widely used in different forms of creative work.
The color #202328, also known as Shark, presents some accessibility challenges, particularly when used as text on a white or light-colored background. Its low luminance value of approximately 5.8 cd/m² means it has poor contrast, potentially making it difficult for users with visual impairments to read. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. Shark often falls short of these ratios, necessitating careful consideration of its use. For improved accessibility, consider pairing it with lighter shades or using it sparingly for decorative elements rather than essential content. Implementing features such as adjustable font sizes and color contrast options can also mitigate potential accessibility issues.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade that offers improved contrast while maintaining a similar aesthetic.
A neutral gray that can provide better readability as a background color.
A dark blue-gray that offers a sophisticated alternative with potentially better contrast depending on the context.
Applications
Web Design
In web design, Shark (#202328) can be effectively employed to create a sense of sophistication and modernity. It works well for website backgrounds, navigation bars, and decorative elements where a muted, understated aesthetic is desired. For instance, a tech company might use it as a primary background color, paired with brighter accents to draw attention to key information. However, care must be taken to ensure sufficient contrast with text and other interactive elements to maintain usability and accessibility, especially on interfaces with a lot of textual content.
Interior Design
In interior design, the color #202328 can serve as a grounding neutral, creating a calming and refined atmosphere. It is particularly suitable for accent walls in living rooms or bedrooms, where a subtle, non-obtrusive color is preferred. Shark can also be used for furniture upholstery, such as sofas or chairs, providing a sophisticated touch. When combined with lighter hues like off-white or beige, it offers a balanced and harmonious palette, perfect for creating a serene and inviting space, or to be paired with brighter hues to provide a contrasting backdrop.
Fashion
In the fashion industry, Shark (#202328) is often used as a versatile and elegant color choice for clothing and accessories. It works well as a base color for garments like jackets, trousers, and skirts, offering a timeless and adaptable style. The color's neutrality allows it to be easily paired with a wide range of other colors and patterns, making it a popular option for both casual and formal wear. Additionally, it finds application in accessories such as bags, belts, and shoes, providing a refined and understated accent to any outfit.