Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hexadecimal color code #200BA9, is a deep blue hue with a rich history. Derived from the Latin 'ultramarinus,' meaning 'beyond the sea,' it was originally made from ground lapis lazuli, a rare and expensive mineral imported from Afghanistan. Because of its cost, ultramarine was highly valued, especially in Renaissance painting, where it was often reserved for depicting the robes of the Virgin Mary. Today, synthetic ultramarine is widely available, making it an accessible color for various applications. In the RGB color model, #200BA9 is composed of 12.55% red, 4.31% green, and 66.27% blue. It evokes feelings of depth, stability, and sophistication.
The color #200BA9, also known as Ultramarine, presents several accessibility considerations for web development. With its deep blue hue, it's crucial to ensure sufficient contrast when used as a background or text color. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text against backgrounds. Using a lighter color like white or a pale yellow for text on an Ultramarine background would enhance readability. Tools like contrast checkers can help verify compliance. It's generally not advised to pair this dark shade with other dark colors. Furthermore, relying solely on color to convey information should be avoided; instead, use supplementary indicators such as text labels or icons to ensure inclusivity for users with visual impairments or color blindness.
Shades
Digital Color Formats
Alternative colors
A lighter shade of blue that offers a more subtle feel while still retaining a sense of calmness and serenity. It provides better contrast when used as a background with darker text.
A vibrant, energetic blue that can be used to draw attention and create a sense of excitement. It works well as an accent color and offers good contrast with white text.
A more muted and sophisticated blue that evokes feelings of trust and stability. It's a versatile alternative that can be used in various contexts.
Applications
Website Hero Sections
Ultramarine, with its intense blue pigment, is perfect for creating visually striking hero sections on websites. Its depth allows for excellent contrast with lighter text and call-to-action buttons, immediately grabbing the user's attention. Using subtle animations or gradients with this color can further enhance the visual appeal, guiding the user's eye and creating a memorable first impression. Furthermore, it can set a sophisticated tone, particularly for businesses aiming to convey trust and expertise.
Branding for Finance/Tech
Ultramarine, evoking feelings of stability and trust, is an excellent choice for branding in the finance and technology sectors. Its association with the sea and sky promotes a sense of vastness and reliability. Using Ultramarine in logos, website designs, and marketing materials can help establish a strong brand identity, signaling competence and innovation. The deep hue creates a serious and professional image, important in industries requiring customer confidence.
Interior Design Accents
In interior design, Ultramarine can serve as an accent color to bring depth and sophistication to a room. Using it on statement walls or furniture pieces adds a touch of drama and elegance. Its intensity pairs well with neutral colors like white, gray, and beige, creating a balanced and visually appealing space. Ultramarine can evoke feelings of calmness and tranquility, making it suitable for bedrooms or reading nooks, while simultaneously providing a vibrant focal point.