Ultramarine
About Ultramarine (#2005AE)
Ultramarine, represented by the hexadecimal color code #2005AE, is a deep blue pigment originally derived from the precious stone lapis lazuli. Its name literally means "beyond the sea," reflecting its historical origin as an imported pigment. Known for its intense and vibrant hue, Ultramarine has been prized by artists for centuries, particularly during the Renaissance. The color is created by a mixture of pigments resulting in a dark blue shade. In modern color theory, Ultramarine is considered a cool color, often associated with tranquility, depth, and sophistication. Its rich history and enduring appeal make it a classic and versatile color choice in various applications, from fine art to graphic design.
The color #2005AE, also known as Ultramarine, presents significant accessibility challenges, particularly for users with visual impairments. Its dark hue results in low contrast against many common background colors, especially white or light shades. This can make text or interface elements difficult to read, potentially hindering user experience and comprehension. To improve accessibility, it is crucial to use a light text color on an Ultramarine background. Following WCAG guidelines for contrast ratios is essential. Tools like contrast checkers can help ensure that the color combination meets the minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text. Also consider providing alternative themes or color schemes to accommodate users with different visual preferences or needs.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that provides better contrast against white backgrounds, improving readability.
A vibrant blue that offers a modern and energetic feel while maintaining sufficient contrast for accessibility.
A darker shade of blue that provides a more subdued and professional look, suitable for corporate designs.
Applications
Website Headers and Footers
Ultramarine, with its depth and richness, can be effectively used in website headers and footers to create a sense of sophistication and professionalism. Its commanding presence draws the eye and can help establish a strong brand identity. When used sparingly, it can highlight key sections and calls to action, encouraging user engagement. Consider pairing it with lighter accent colors to create a balanced and visually appealing user experience. Ensuring sufficient contrast with text is crucial for readability and overall accessibility.
Branding for Finance and Tech
Ultramarine's calming and sophisticated nature makes it a suitable choice for branding in industries such as finance, technology, or education. It evokes feelings of trust, stability, and intelligence. When incorporating Ultramarine into a brand identity, consider using it in logos, marketing materials, and website design to create a cohesive and memorable brand image. Remember to consider how it works with other brand colors to ensure a consistent and recognizable look.
Interior Design Accent Color
In interior design, Ultramarine can add a touch of elegance and depth to a room. It works well as an accent color in furniture, textiles, or wall art, creating a focal point and adding visual interest. Its rich hue can create a sense of tranquility and sophistication, making it suitable for bedrooms, living rooms, or studies. Pair it with neutral colors like white, gray, or beige to create a balanced and harmonious atmosphere.