Jacaranda
General Information about #200329
The hexadecimal color #200329, also known as Jacaranda, is a deep, muted shade of purple. It is composed of 12.55% red, 1.18% green, and 16.08% blue. In the RGB color space, it represents a subdued yet sophisticated color often associated with luxury, creativity, and mystery. Jacaranda takes its name from the Jacaranda tree, known for its beautiful purple blossoms. This color, with its low saturation and dark tone, evokes feelings of elegance and depth. In color theory, purple combines the stability of blue and the energy of red, which can translate to a sense of balanced creativity. Its use can add a touch of sophistication and intrigue to various designs.
The color #200329, a deep, muted purple, presents significant accessibility challenges, especially in web design. Its low luminance (brightness) results in poor contrast against both white and black backgrounds. According to WCAG (Web Content Accessibility Guidelines), sufficient contrast is crucial for users with visual impairments to perceive text and interactive elements clearly. Using #200329 as a text color on a white background, or vice versa, would likely fail the contrast ratio tests for Level AA and Level AAA compliance. To improve accessibility, consider using a lighter shade of purple or pairing it with a very light or very dark accent color to meet the minimum contrast requirements. Furthermore, avoid using this color to convey important information without providing alternative visual cues, such as icons or text labels. Proper testing with accessibility tools is essential to ensure usability for all users.
Shades
Digital Color Formats
Alternative colors
- #40304a
A slightly lighter purple provides better contrast while maintaining a similar aesthetic.
- #100115
A darker shade can be used for backgrounds, pairing well with lighter text colors to improve readability.
- #3d2245
This color offers a gentler and more accessible alternative that can be applied more easily.
Applications
Web Design
In web design, #200329 can be used sparingly for decorative elements or as an accent color, provided it doesn't compromise readability. It is suitable for creating a sophisticated and luxurious feel in website headers, footers, or graphical illustrations. When using it, ensure sufficient contrast with text and interactive elements by employing lighter text colors. Careful consideration of color pairings is crucial to ensure the website remains visually appealing and accessible for all users. Use it for buttons, the color can be enhanced with white to gain contrast.
Fashion
In fashion, #200329 can be used as a sophisticated and mysterious choice for evening wear, accessories, or as an accent color in prints. Its dark and rich tone evokes elegance and luxury. Pair it with lighter colors like gold, silver, or cream to create a striking contrast and enhance its visual appeal. It also complements darker shades like black or charcoal gray for a dramatic and cohesive look. The color expresses extravagance.
Perfume Branding
This specific color can be used in branding for a high-end perfume, where the association with rich florals like jacaranda flowers can create a sense of luxury and natural beauty. The color evokes feelings of sophistication and can be incorporated into the packaging design of exclusive scents, appealing to customers seeking a premium sensory experience.