Ultramarine
General Information About Ultramarine
Ultramarine, represented by the hexadecimal color code #200197, is a deep, vivid blue pigment originally derived from the gemstone lapis lazuli. Revered for its intense color, it has been historically prized in art, particularly during the Renaissance, where it was often more expensive than gold. The name 'ultramarine' comes from the Latin 'ultramarinus,' meaning 'beyond the sea,' as the pigment was imported into Europe from mines in Asia. Today, synthetic ultramarine is widely available, offering a more affordable alternative while retaining the color's characteristic depth and brilliance. In color psychology, ultramarine is associated with serenity, wisdom, and introspection, making it a popular choice for branding and design projects seeking to evoke these qualities.
The color #200197, a deep ultramarine, presents significant accessibility challenges, particularly when used as a background or foreground color for text. Its low luminance value results in poor contrast against both white and black text, making it difficult for users with visual impairments, including those with low vision or color blindness, to read content effectively. To ensure accessibility, it's crucial to pair this color with a very light or white color for text. Furthermore, avoid using this color to convey important information without providing alternative cues, such as icons or text labels, as color alone should never be the sole indicator. Web Content Accessibility Guidelines (WCAG) emphasize the importance of sufficient color contrast ratios to meet Level AA or Level AAA compliance. Tools like contrast checkers can help evaluate the compliance of color combinations with these guidelines.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accents
In web design, ultramarine can be used sparingly for accent elements, such as buttons, links, or headers. Due to its deep hue, it is best utilized against a light background to ensure readability and visual clarity. When incorporating ultramarine into user interfaces, consider its emotional impact – it can convey trust, stability, and authority. For branding purposes, ultramarine can be strategically used in logos, website themes, and marketing materials to reinforce these qualities. However, it's important to use it judiciously to avoid overwhelming the user or diminishing the overall aesthetic appeal of the design.
Interior Design Accents
In interior design, the use of ultramarine, such as #200197, can create a sophisticated and calming atmosphere. It can be used as an accent color for walls, furniture, or decorative elements. When paired with neutral colors like beige or gray, it adds a touch of elegance and depth to the room. It's often seen in bedrooms or living rooms for the effect that it brings. When using ultramarine in large areas, ensure there is sufficient light to prevent the space from feeling too dark or enclosed. Furthermore, it can be combined with metallic accents, such as gold or silver, to enhance its luxurious appeal.
Fashion and Apparel
Ultramarine, like #200197, can be a striking color choice in fashion, often used in evening wear, formal attire, or statement accessories. It complements various skin tones and can add a touch of sophistication and elegance to an outfit. It works well with neutral colors like black, white, or gray, but can also be combined with bold colors like red or gold for a dramatic effect. When incorporating ultramarine into your wardrobe, consider the occasion and your personal style. As a general rule, ultramarine is more appropriate in fall and winter seasons, but can also be used sparingly in spring or summer for pops of color.