Denim
General Information about Denim (#1F5BB7)
The hexadecimal color code #1F5BB7, commonly referred to as Denim, is a shade of blue. It is composed of 12.2% red, 35.69% green, and 71.76% blue. In the RGB color model, this equates to 31 red, 91 green, and 183 blue. Denim has a hue angle of 216.7 degrees, a saturation of 70.83%, and a lightness of 40% in the HSL color space. This color is often associated with feelings of calmness, stability, and trustworthiness. It is widely used in various applications, from web design to fashion, due to its versatile nature and pleasing aesthetic. In a CMYK color space, the color is composed of 83.06% cyan, 50.27% magenta, 0% yellow and 28.24% black.
The color #1F5BB7, also known as Denim, presents some accessibility considerations. With a relatively low luminance, it may pose challenges for users with visual impairments, especially when used as text on a white background. According to WCAG guidelines, sufficient contrast between text and background is crucial for readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using #1F5BB7 for text requires careful selection of a background color to meet these contrast requirements. If the background is a light color, consider using a darker shade of blue or a completely different color family to ensure readability. For decorative elements, contrast requirements are less stringent, but consider the overall visual experience for all users. Tools like contrast checkers can help to evaluate and adjust color combinations for optimal accessibility. Also, consider that individuals perceive colors differently, and some may have difficulty distinguishing certain shades of blue.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Denim (#1F5BB7) can be used to create a calming and trustworthy atmosphere. It's suitable for headers, navigation bars, and call-to-action buttons, particularly for websites related to finance, technology, or healthcare. The color evokes a sense of stability and professionalism. Furthermore, this color works well for backgrounds when paired with white or light-colored text, ensuring readability and visual appeal. When used sparingly, it can create an elegant and modern look, but overuse might lead to a monotonous user experience. Consider combining it with complementary or analogous colors to add visual interest and balance.
Interior Design
In interior design, Denim can add a touch of sophistication and tranquility to spaces. It's often used for accent walls, furniture upholstery, or decorative accessories. The color pairs well with neutral tones like gray, beige, or white, creating a balanced and harmonious environment. Denim can also be combined with warmer colors like mustard yellow or terracotta to add contrast and visual interest. Using Denim in bedrooms or living rooms can create a relaxing and inviting atmosphere. When incorporating this color, consider the lighting in the space, as it can affect the perceived hue and intensity.
Branding and Marketing
Denim (#1F5BB7) can be effectively utilized in branding and marketing materials to convey trust and professionalism. Its suitability extends to logo design, website themes, and advertising campaigns, particularly within finance or technology industries. When strategically used in marketing, the color elicits confidence in the user, fostering a sense of security with the brand's services. Combine with clean typography and clear messaging to enhance the brand's image, reinforcing its reliability. Consistent use across platforms helps establish brand recognition.