Tory Blue
General Information about Tory Blue (#1F4EA8)
The hex color #1F4EA8, commonly known as Tory Blue, is a deep and muted shade of blue that evokes feelings of serenity, trust, and stability. In the RGB color model, it consists of 12.2% red, 30.6% green, and 65.9% blue. The CMYK values are 81.2% cyan, 53.6% magenta, 0% yellow, and 34.1% black. This color is often associated with professionalism and reliability, making it a popular choice for corporate branding and web design. Its subtle nature allows it to be versatile, pairing well with a variety of other colors, from neutrals to vibrant hues. Tory Blue is also used in the fashion industry to represent sophistication and understated elegance.
The hex color #1F4EA8, also known as Tory Blue, presents specific accessibility considerations for web design. Its relatively dark hue impacts text legibility when used as a background. To ensure readability, it is essential to use contrasting text colors, such as white or light yellow. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using tools like contrast checkers is crucial to verify compliance. Furthermore, consider users with visual impairments; avoid relying solely on color to convey information. Provide alternative visual cues, like text labels or icons. Thoughtful application of this color, combined with adherence to accessibility standards, can create inclusive and user-friendly digital experiences.
Shades
Digital Color Formats
Alternative colors
- #4682b4
A lighter shade of blue that provides better contrast with dark text, improving readability and accessibility.
- #808080
A neutral gray that serves as a versatile background color, offering good contrast with various text and graphic elements.
- #003366
A darker blue hue that maintains a professional look while adhering to the company's branding guideline.
Applications
Web Design
In website design, Tory Blue (#1F4EA8) can serve as a primary color for headers, navigation bars, and call-to-action buttons. Its sophisticated tone conveys trust and professionalism, making it suitable for corporate websites and financial institutions. When using this color, ensure sufficient contrast with text and other elements to enhance readability and user experience. Employing it in moderation helps to maintain a balanced aesthetic, while strategic placement can draw attention to key areas of the page. Complementary colors like light grays or yellows can be used to create visual interest and highlight important content, making it suitable for digital product design and software interfaces.
Interior Design
Tory Blue (#1F4EA8) can be incorporated into interior design as an accent color in furniture or wall paint. This color can provide a sense of calmness and sophistication to the room. When paired with neutral colors, such as white or gray, it creates a balanced and harmonious environment. It works well in living rooms, bedrooms, or home offices, where a sense of tranquility is desired. Adding metallic accents, like gold or silver, can further enhance the elegance of the space. The color also works well in fabrics such as velvet or linen, to enhance a soft, luxurious feel within the interior.
Product Packaging
This particular tone of blue is a fantastic choice for packaging, especially for products aimed at providing a sense of trust and reliability. It's a common choice in the finance industry, or for brands that wish to be seen as established and professional. The deep hue provides a sense of quality, and the branding will work well with gold or white text. It can enhance the perception of value and sophistication, making the product stand out while simultaneously communicating brand values effectively.