Tory Blue
General Information
Tory Blue, represented by the hex code #1F4DAB, is a medium-dark shade of blue that evokes feelings of calmness, trust, and stability. In the RGB color model, it is composed of 12.2% red, 30.2% green, and 67.1% blue. It is often associated with professionalism and authority, making it a popular choice for corporate branding and website design. The color's relatively low saturation gives it a sophisticated and understated appearance, while its moderate brightness ensures readability and visual comfort. Understanding the color's composition and psychological associations can help designers effectively utilize it in various creative applications. The name "Tory Blue" hints at a connection to traditional or historical contexts, possibly referencing naval uniforms or heraldic symbols.
The hex color #1F4DAB, also known as Tory Blue, presents specific accessibility considerations for web development. When used as a background color, sufficient contrast with text is crucial for readability, particularly for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using a color contrast checker is essential to ensure compliance. Lighter text colors such as white or very light grays are generally necessary to achieve adequate contrast. Furthermore, avoid relying solely on color to convey important information; supplement it with text labels or icons to accommodate users with color vision deficiencies. Careful consideration of font size and weight can also improve legibility, particularly when using this color for smaller text elements. Proper use of ARIA attributes can further enhance accessibility by providing additional context to assistive technologies.
Shades
Digital Color Formats
Alternative colors
- #4682b4
A slightly lighter shade of blue that maintains a similar aesthetic while offering improved contrast with darker text.
- #003366
A darker shade of blue that provides a stronger visual anchor and can be used for emphasis or as a primary background color.
- #607b8b
A muted blue-grey which is more suitable for web applications. It's less saturated and has better contrast with white text.
Applications
Hero Section Background
Tory Blue can serve as an effective background for hero sections, providing a calm yet authoritative backdrop for showcasing key messaging and imagery. Its depth and sophistication make it suitable for brands aiming to project trust and reliability. When paired with contrasting typography and well-placed calls to action, it can create a compelling visual experience that engages users and drives conversions. Incorporating subtle animations or parallax effects can further enhance the hero section's appeal, adding an element of interactivity and visual interest.
UI Elements
As a primary color in UI elements such as buttons and navigation bars, Tory Blue offers a sense of stability and professionalism. Its familiarity makes it easily recognizable and user-friendly. Ensure sufficient contrast with text and other interactive elements to maintain accessibility standards and prevent eye strain. Consider using lighter shades of the same hue for hover states and active states to provide clear visual feedback to users, enhancing the overall user experience.
Interior Design
In interior design, Tory Blue can be used to create a serene and sophisticated atmosphere in living rooms or bedrooms. It pairs well with neutral colors like beige or grey, as well as natural materials such as wood and stone. Accent pieces in gold or silver can add a touch of elegance. Tory Blue walls or furniture can create a calming atmosphere. Consider using Tory Blue in different textures, such as velvet or linen, to add depth and interest to the space.