Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hexadecimal color code #1F0791, is a deep blue pigment that has been highly valued throughout history. Its name originates from the Latin 'ultramarinus,' meaning 'beyond the sea,' as it was originally imported from mines in Afghanistan. Historically, ultramarine was made by grinding lapis lazuli into a powder. Due to the rarity and cost of lapis lazuli, ultramarine pigment was exceedingly expensive, often more so than gold, and was reserved for the most important commissions, such as the robes of the Virgin Mary in religious paintings. Today, synthetic ultramarine is widely available, offering a more affordable alternative while retaining the color's characteristic deep blue hue. This color family is often associated with royalty, wisdom, and spirituality, making it a popular choice in art, design, and branding.
The color #1F0791, a deep ultramarine, presents significant accessibility challenges, especially in web design. Its low lightness value (YIQ is only 0.06) means that text rendered in this color on a white background, or vice versa, will likely fail WCAG contrast ratio guidelines. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. To improve accessibility, consider using a lighter shade of blue or pairing it with a very light color such as white, light gray, or yellow to ensure sufficient contrast. Using color alone to convey important information should also be avoided; provide alternative cues, such as text labels or icons, to accommodate users with color vision deficiencies. Always test color combinations with accessibility tools to verify compliance with accessibility standards and ensure usability for all users.
Shades
Digital Color Formats
Alternative colors
- #4169e1
A lighter shade of blue that offers better contrast against both light and dark backgrounds, making it a more versatile choice for text and user interface elements.
- #778899
A softer, muted blue that can be used to create a calming and sophisticated feel, while still providing adequate contrast when paired with appropriate text colors.
- #ADD8E6
This lighter shade of blue is often associated with tranquility and openness, offering a visually accessible alternative to darker blues.
Applications
Branding for Tech Companies
Ultramarine, with its rich and intense hue, lends itself beautifully to branding projects aiming for a sense of sophistication, trust, and authority. Its depth can evoke feelings of stability and knowledge, making it ideal for companies in the finance, technology, or education sectors. The color can be used in logos, website designs, and marketing materials to establish a strong and memorable brand identity. When used strategically, Ultramarine can create a sense of prestige and exclusivity, attracting a discerning clientele and setting a brand apart from its competitors.
Accent Color in Interior Design
In interior design, Ultramarine can be used as an accent color to add a touch of elegance and drama to a space. It works well in rooms where you want to create a sense of calmness and depth, such as bedrooms or studies. Consider painting an accent wall, using it for upholstery, or adding it in accessories like cushions and throws. Paired with neutral colors like gray or white, Ultramarine can create a sophisticated and balanced look. It’s particularly striking when combined with metallic accents like gold or silver, adding a touch of luxury to the room.
Fashion Design
Ultramarine, with its captivating depth and intensity, adds a touch of sophistication and intrigue to fashion designs. This color can be used to create statement pieces that draw attention and exude confidence. Consider incorporating it into evening gowns, tailored suits, or accessories like scarves and handbags. Ultramarine pairs well with neutral colors like black, white, and gray, creating a balanced and harmonious look. It also complements metallic accents like gold and silver, adding a touch of glamour and luxury to any outfit.