Tory Blue
General Information about Tory Blue
Tory Blue, represented by the hexadecimal color code #1E4EAC, is a dark shade of blue with a sophisticated and calming presence. It is composed of 11.8% red, 30.6% green, and 67.5% blue. In the RGB color model, this translates to (30, 78, 172). The CMYK representation is (83, 55, 0, 33), indicating that it is created with a high amount of cyan and magenta, with very little yellow, and a moderate amount of black. This color is often associated with trust, stability, and professionalism, making it a popular choice for corporate branding, web design, and various other applications where conveying a sense of reliability is essential. It is named after the Conservative Party in the UK, known as the Tories.
The Tory Blue color, represented by the hex code #1E4EAC, presents some accessibility challenges, especially when used as a background color for text. Due to its relatively low luminance, it's crucial to ensure sufficient contrast with text or other foreground elements. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for larger text (14pt bold or 18pt regular) to meet WCAG AA standards. Using a light color like white or a very pale yellow for text on a Tory Blue background can improve readability. Tools like contrast checkers can help verify compliance. Additionally, consider providing alternative visual cues besides color to convey information, as color blindness can affect perception. For instance, using icons or text labels in conjunction with color can ensure inclusivity for all users, and making the design responsive can improve usability in different contexts.
Shades
Digital Color Formats
Alternative colors
- #4682b4
A lighter blue that offers better contrast for text and other elements while maintaining a similar aesthetic feel.
- #4169e1
A more vibrant blue that can be used as an accent color to draw attention.
- #6495ed
This shade is a safe alternative for backgrounds, as it provides a good contrast with both dark and light text.
Applications
Web Design
In web design, Tory Blue can serve as a primary color for websites related to technology, finance, or corporate sectors. Its calm yet authoritative feel instills trust and professionalism. It can be employed for backgrounds, headers, and buttons, especially when paired with lighter accent colors to ensure readability and visual appeal. Tory Blue is well suited for infographics, charts, and data visualizations, bringing clarity and elegance to complex information. The color enhances user interface designs when it's applied to menu bars, sidebars, and other navigational elements.
Interior & Fashion Design
In interior design, Tory Blue can be used as an accent color in rooms to add a touch of sophistication and tranquility. It works well in bedrooms, living rooms, or offices, particularly when combined with neutral colors like white, gray, or beige. Tory Blue can be incorporated through furniture, cushions, curtains, or wall art. For fashion design, Tory Blue can be utilized for formal wear, such as dresses, suits, or blouses. It is a versatile color that can be styled with silver or gold accessories for a polished look.
Branding and Marketing
Within the branding and marketing realm, Tory Blue communicates a sense of reliability and stability. Use it in logos, business cards, and marketing materials to convey trustworthiness. Complement with contrasting or lighter hues to highlight key information and calls to action. The color is effective for companies in sectors where dependability is paramount such as legal and financial companies. Make sure that other colors are balanced so that the main message comes across effectively.