Te Papa Green

General Information about Te Papa Green

The hex color #1E493E, also known as Te Papa Green, is a dark shade of green with a subtle earthy tone. It derives its name from the Te Papa Tongarewa Museum in New Zealand, reflecting the natural landscapes and cultural heritage of the region. This color is composed of 11.8% red, 28.6% green, and 24.3% blue. In the RGB color model, it has values of 30 for red, 73 for green, and 62 for blue. In the CMYK color model, which is used for printing, it consists of 59% cyan, 0% magenta, 15% yellow, and 71% black. This makes it a cool and muted shade of green. Te Papa Green evokes feelings of nature, tranquility, and sophistication. It is often associated with environmental awareness, sustainability, and organic elements. Its dark tone provides a sense of depth and stability, making it suitable for various applications where a subtle yet impactful color is desired. It is named after the museum in New Zealand because the color is representative of the flora and fauna there.

The hex color #1E493E, also known as Te Papa Green, presents some accessibility challenges, especially when used for text. Its relatively dark hue results in a low contrast ratio against a standard white background. This can make text difficult to read for users with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for readability. For normal text (14 points or 18.66 pixels and larger), the contrast ratio should be at least 4.5:1. For large text (18 points or 24 pixels and larger), the contrast ratio should be at least 3:1. When using #1E493E, it is essential to pair it with a very light color, such as white or a pale yellow, to achieve adequate contrast. Using a color contrast checker tool can help determine if the chosen color combination meets accessibility standards. If sufficient contrast cannot be achieved, consider using a lighter shade of green or a different color altogether to ensure the content is accessible to all users. Additionally, avoid using this color for essential interactive elements, such as buttons and links, unless sufficient visual cues are provided to distinguish them from the surrounding content. Ensure sufficient contrast in non-text elements is also important, as visual cues can help users with impaired vision to understand the elements.

Shades

Digital Color Formats

Alternative colors

Applications

• Eco-Friendly Branding and Web Design

  Te Papa Green, #1E493E, evokes a sense of nature, calm, and sophistication. It is particularly well-suited for websites and branding materials related to environmental organizations, organic products, or eco-friendly initiatives. In web design, it can be used as a background color to create a serene and natural atmosphere or as an accent color to highlight important elements. For branding, Te Papa Green conveys a message of sustainability and trustworthiness. Its muted tone makes it suitable for logos, business cards, and other marketing materials. The color also works well in interior design, particularly in spaces aiming to promote relaxation and well-being. Consider using it for accent walls, upholstery, or decorative accessories in living rooms, bedrooms, or offices. Combining it with natural materials like wood and stone can enhance its calming effect. In the fashion industry, Te Papa Green can be used for clothing, accessories, or even as a statement color in makeup. It pairs well with neutral tones like beige, gray, and brown, as well as complementary colors like terracotta and mustard yellow. In graphics, it can be used in infographics or visual presentations related to ecological subjects to promote the brand’s theme. It is very versatile and could be used for different media.

• Fashion and Beauty Applications

  In the beauty industry, Te Papa Green can be incorporated into eyeshadow palettes, nail polishes, and even hair dyes. Its unique shade of green can be used to create subtle, earthy looks or bold, statement styles. In the fashion industry, Te Papa Green can be incorporated into clothing, accessories, and even as a statement color in makeup. It pairs well with neutral tones like beige, gray, and brown, as well as complementary colors like terracotta and mustard yellow. In graphics, it can be used in infographics or visual presentations related to ecological subjects.

• Creative Graphic and Design Projects

  Te Papa Green can serve as the foundation for nature-inspired themes in creative projects, adding depth and sophistication. Use it as a central color in digital paintings or illustrations to convey ecological or botanical concepts. The color is also great for backgrounds that showcase plants and other elements related to nature. It provides a sophisticated base that draws in the viewer, particularly when combined with contrasting elements. The dark hue of Te Papa Green works well in photography too, creating a subtle yet impactful backdrop for showcasing natural or artistic subjects. Consider using it as a key ingredient in graphic design for projects focused on sustainability, environmental awareness, or outdoor recreation. It has a way of capturing attention and creates an emotional response.

Complementary color

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