Astronaut
General Information about #1E4070
The hexadecimal color code #1E4070, often referred to as "Astronaut", represents a dark shade of blue with a touch of coolness. It is composed of 11.8% red, 25.1% green, and 43.9% blue. In the RGB color space, it can be described as rgb(30, 64, 112). The color is often associated with qualities like stability, trust, and intelligence, making it a popular choice in corporate branding and design. Colors similar to #1E4070 are frequently used to convey professionalism and reliability. In terms of lightness and darkness, it leans towards the darker end of the spectrum, having a relatively low level of luminance. Due to its depth, it may require thoughtful consideration to ensure accessibility, especially when used for text or interactive elements. Its calming undertones make it appropriate for creating a sense of serenity in different visual media.
The hex color #1E4070 presents some accessibility challenges, particularly when used for text or interactive elements. Its relatively low luminance contrast against white backgrounds means that users with visual impairments might struggle to read text or distinguish interface elements. According to WCAG guidelines, sufficient contrast is essential for readability and usability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text and UI components. When using #1E4070, it's crucial to pair it with a very light color for text or consider increasing the font size and weight to improve legibility. Additionally, providing alternative visual cues, such as icons or underlining, can further enhance accessibility for users with color vision deficiencies.
Shades
Digital Color Formats
Alternative colors
- #346194
A slightly lighter shade of blue, providing better contrast against white backgrounds while maintaining a similar aesthetic appeal.
- #0a2540
A darker shade of blue, to be used when a strong background color is needed, with white or very bright text on top.
- #808080
A neutral grey as an alternative to reduce eye strain, offering a balanced visual experience.
Applications
Financial Institutions and Cybersecurity
This color evokes feelings of trust, security, and stability, making it a great choice for financial institutions or cybersecurity companies. It can be used in website designs, branding materials, and user interfaces to communicate reliability and professionalism. The deep blue hue creates a sense of confidence and assurance, crucial for establishing trust with customers in these industries. It's often incorporated into logos, color schemes, and imagery to reinforce the brand's message of security and dependability.
Beauty and Cosmetics Packaging
In the beauty industry, #1E4070 can be used in packaging design for skincare or cosmetic products targeted towards a sophisticated and mature audience. The color conveys a sense of luxury and quality, suggesting a high-end product with advanced formulations. It's particularly effective for products that emphasize hydration, rejuvenation, or anti-aging benefits. Additionally, this color can be used in the branding and advertising materials for spas or wellness centers, creating a calming and serene atmosphere.
Web Development Color Palette
In web development, #1E4070 can be used as a primary or secondary color in website designs for businesses aiming to project professionalism and trust. It's particularly suitable for headers, footers, and navigation menus, creating a cohesive and visually appealing user experience. When used as a background color, it provides a sophisticated backdrop for content, while as a text color, it adds a touch of elegance. Ensure sufficient contrast with other elements for accessibility.