Te Papa Green
General Information
The hexadecimal color code #1E4047, also known as Te Papa Green, is a dark shade of green-cyan. It is composed of 11.76% red, 25.1% green, and 27.84% blue. In the RGB color model, this color is located near the green and blue primaries. In the CMYK color model, it consists of 58% cyan, 10% magenta, 0% yellow, and 72% black. This color evokes feelings of nature, stability, and calmness, and is often associated with environmental awareness and conservation efforts. It is a versatile color that can be used in various design applications, from web design to interior decoration, where a subdued and natural aesthetic is desired. It is generally best to use this color as a background rather than text color.
The color #1E4047, also known as Te Papa Green, presents some accessibility challenges, particularly in text-based contexts. Its relatively low luminance means that it requires careful consideration of contrast ratios when used as either a text color or a background color. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments to perceive content effectively. For body text, a contrast ratio of at least 4.5:1 against the background is recommended. For larger text (14pt bold or 18pt regular), a contrast ratio of 3:1 is acceptable. When using #1E4047, it is essential to test its contrast against intended background colors to ensure compliance with these guidelines. Light shades of yellow, orange, or even very light greens, should be avoided due to the similarity in lightness values. Tools are available online to calculate contrast ratios and help designers choose accessible color combinations. Always test with real users if possible.
Shades
Digital Color Formats
Alternative colors
- #2e5e65
A slightly lighter shade of green that offers better contrast against white backgrounds, enhancing readability.
- #3cb371
A more vibrant green that can be used as an accent color to draw attention to specific elements on a webpage.
- #a9a9a9
A neutral gray that provides a subtle background and complements Te Papa Green effectively.
Applications
Environmental Website Design
Te Papa Green can be used as the primary background color for a website promoting environmental awareness or conservation. Its subdued tone creates a calming and natural feel, effectively conveying the brand's message. The color also pairs well with imagery of forests, oceans, and other natural landscapes, enhancing the overall user experience and reinforcing the theme of sustainability. It can be integrated in hero sections, call to action buttons and more.
Interior Design
In interior design, Te Papa Green can be used to create a relaxing and natural atmosphere in bedrooms or living rooms. It pairs well with wooden furniture, natural textures, and indoor plants, creating a cohesive and harmonious space. As an accent wall it would be great, or used for decorative elements such as throw pillows, curtains, or artwork. This color creates a serene and inviting environment.
Fashion Design
In fashion, Te Papa Green can be incorporated into clothing designs for an earthy and sophisticated look. It pairs well with neutral colors like beige, brown, and gray, allowing it to be used in many ways. It can be used for jackets, sweaters, or trousers. It can also be used as an accent color in accessories like scarves or bags. The color is great for autumn and winter seasons.