Te Papa Green
General Information about Te Papa Green
The color #1E403E, also known as Te Papa Green, is a dark shade of green with a subtle, earthy undertone. It evokes a sense of nature, tranquility, and sophistication. Its hexadecimal code translates to 12.2% red, 25.1% green, and 24.3% blue. In the RGB color model, it is represented as (30, 64, 62). The hue of this color is approximately 176 degrees, with a saturation of 36.8% and a lightness of 18.4%. This shade of green is often associated with forests, growth, and environmental consciousness. It is a versatile color that can be used in various design applications, from branding to interior design, to create a calming and organic aesthetic. It's not one of the most used colors, because it can be difficult to combine and often needs a neutral background.
The color #1E403E, also known as Te Papa Green, presents some accessibility challenges, especially for users with visual impairments. Its relatively low luminance value of 0.11 means it doesn't offer much contrast against common background colors like white. According to WCAG guidelines, sufficient contrast is crucial for readability. For normal text (size less than 18pt) the contrast ratio between the text and background should be at least 4.5:1. For large text (size 18pt or larger) the contrast ratio should be at least 3:1. When using #1E403E for text or interactive elements, careful consideration must be given to the background color choice. Pairing it with lighter colors such as #FFFFFF (white) or #F0F0F0 will help improve the contrast ratio. Tools are available online to check color contrast ratios and ensure compliance with accessibility standards. Also, consider providing alternative visual cues, such as icons or underlines, to enhance usability for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Te Papa Green can be effectively used for website headers or sidebars to create a natural and calming feel. Due to its darker nature, it works best as a background color for lighter text, such as white or light gray. It is also well-suited for highlighting interactive elements like buttons when paired with a brighter accent color to ensure sufficient contrast and visibility. Using it sparingly across the website ensures that it does not become overwhelming, and it maintains its intended effect.
Branding
Te Papa Green is a good choice for branding in eco-conscious businesses, conveying a sense of nature and sustainability. It can be incorporated into logos, marketing materials, and product packaging to create a coherent visual identity. The color's earthy tone can evoke feelings of trust and reliability, which are essential for building customer loyalty. Combining it with natural textures and imagery further reinforces the brand's connection to environmental responsibility and natural products.
Interior Design
In interior design, Te Papa Green can be used as an accent color in rooms to bring a touch of nature indoors. It can be incorporated through painted walls, furniture, or decorative accessories. It works particularly well in living rooms, bedrooms, or home offices, creating a calming and relaxing environment. Pairing it with natural materials like wood, stone, or woven textiles can enhance its connection to the natural world and create a cohesive and inviting space. Use it to create a feature wall, or use it sparingly with plants.