Te Papa Green

General Information

The hex color #1E3F37, also known as Te Papa Green, is a dark, muted shade of green with subtle earthy undertones. It is often associated with nature, growth, and stability, evoking feelings of tranquility and grounding. In color psychology, greens are often linked to balance, harmony, and renewal, making them a popular choice for brands and designs that want to convey a sense of trustworthiness and eco-friendliness. This particular shade, Te Papa Green, is named after the Museum of New Zealand Te Papa Tongarewa, reflecting its connection to the natural landscapes and cultural heritage of New Zealand. This color is often employed in design to create a sense of sophistication and understated elegance, fitting well in both contemporary and traditional settings.

The color #1E3F37, also known as Te Papa Green, presents some accessibility considerations for web developers. Its relatively low luminance value means it requires careful pairing with text and background colors to ensure sufficient contrast. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text (14pt bold or 18pt). When using #1E3F37 as a background, consider pairing it with lighter text colors like white or very light grays to meet these contrast requirements. For smaller text sizes, a lighter shade of green or a completely different, lighter color palette might be necessary to ensure readability and accessibility for users with visual impairments. It's crucial to test color combinations using contrast checkers to ensure compliance with accessibility standards and provide an inclusive user experience.

Shades

Digital Color Formats

Alternative colors

Applications

• Environmental Websites

  Te Papa Green can be effectively used in website designs for environmental organizations or companies promoting sustainability. Its natural, earthy tone evokes a sense of eco-friendliness and responsibility. When incorporated into website layouts, it can create a visually appealing and thematic experience for users. Further application includes use for navigational elements, background accents, or graphical icons related to nature, conservation, and renewable energy, reinforcing the brand's commitment to environmental values. The color helps to establish credibility and build trust with the audience, making the online platform visually engaging and informative.

• Interior Design

  In interior design, Te Papa Green brings a touch of nature indoors, creating a calming and refreshing atmosphere. It works particularly well in spaces intended for relaxation, such as bedrooms or living rooms. This color can be used on walls, accent furniture, or decorative accessories to infuse a room with a natural, soothing vibe. Combine it with natural materials like wood, stone, and linen to enhance the organic feel of the space. This combination fosters a sense of peace and tranquility, making it ideal for creating a harmonious and inviting environment.

• Fashion Design

  In fashion, Te Papa Green is a versatile color that can be used for both casual and more formal attire, offering a sophisticated and understated alternative to brighter greens. It pairs well with neutral colors like beige, cream, and brown, creating a grounded and earthy look. Consider using it for dresses, skirts, or blouses for a subtle yet stylish statement. It can also be incorporated into accessories such as scarves, handbags, or belts to add a touch of color to an outfit. The color is particularly well-suited for outdoor or nature-inspired fashion collections, embodying a sense of sustainability and eco-consciousness.

Complementary color

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