Te Papa Green
General Information
The hex color #1E3A3A, also referred to as Te Papa Green, is a dark shade of green with a subdued and earthy tone. It belongs to the broader family of green colors and is characterized by its relatively low saturation and luminance values. In the RGB color model, #1E3A3A is composed of 12.2% red, 22.7% green, and 22.7% blue. Its subdued nature makes it suitable for creating a calming and natural aesthetic. This color is often associated with nature, stability, and tranquility. Its hexadecimal representation makes it easy to use consistently across various digital platforms. The color can be perceived differently depending on the surrounding colors and lighting conditions, which can affect the overall visual impact.
The hex color #1e3a3a, also known as Te Papa Green, presents some accessibility challenges, especially when used as a background color for text. Its relatively low luminance can result in insufficient contrast against lighter text colors, making it difficult for users with visual impairments to read comfortably. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text. When using #1e3a3a, it's crucial to pair it with a very light color for text to meet these standards. Tools like contrast checkers can help verify compliance. Also, avoid using this color for essential interactive elements without proper contrast, as it can hinder usability for many users. When in doubt, err on the side of higher contrast to ensure inclusivity.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
In web design, Te Papa Green can be utilized as a secondary color to establish a natural and calming atmosphere. It works well in website footers or as a subtle background for content sections, providing a muted contrast that doesn't distract from the main elements. Pairing it with complementary neutral tones ensures readability and maintains a professional aesthetic. This color is effective for sites aiming to evoke trust and stability, such as those in environmental or health sectors.
Interior Design
In interior design, #1e3a3a can be applied to create a sophisticated and grounding effect in living spaces. Consider using it on accent walls or furniture pieces in rooms with natural light to enhance the color's organic feel. It pairs beautifully with wood tones, natural fabrics like linen, and metallic accents such as brass or copper. This color is ideal for creating a serene and inviting atmosphere, particularly in studies or bedrooms where relaxation is key.
Sustainable Branding
Te Papa Green can be an excellent choice for branding elements related to eco-friendly or sustainable products. Utilize the color in logos, packaging and marketing material to visually connect with nature and portray environmental consciousness. Pair the color with earthy textures, recycled paper stock and minimalist layouts to enhance the brand message of sustainability and ethical responsibility. The color subtly speaks volumes about a company's commitment to the environment.