Persian Blue
General Information about Persian Blue
The color #1e30d2, also known as Persian Blue, is a deep and rich shade of blue that evokes feelings of serenity, stability, and trust. In the RGB color model, it is composed of 11.76% red, 18.82% green, and 82.35% blue. In the CMYK color model, it consists of 86% cyan, 77% magenta, 0% yellow, and 18% black. Persian Blue has a hexadecimal value of #1e30d2, which is commonly used in web design and digital graphics. This color is often associated with royalty, wisdom, and authority. Its depth and intensity make it a popular choice for various applications, ranging from branding and marketing to fashion and interior design. The color's specific hue is reminiscent of the historical use of lapis lazuli, a semi-precious stone from Persia (modern Iran) used since antiquity for ornamentation and jewelry.
The hex color #1e30d2, also known as Persian Blue, presents some accessibility challenges, particularly when used as a foreground color against a white or light background. Its luminance is relatively low, which means the contrast ratio may fall below the WCAG (Web Content Accessibility Guidelines) recommended levels. For text, a contrast ratio of at least 4.5:1 is suggested for normal text and 3:1 for large text. To ensure accessibility, it's crucial to pair #1e30d2 with a very light or white foreground color. Using tools to test color contrast ratios is highly recommended. Also, avoid using this color for elements that require fine detail, like thin fonts or intricate icons, as it may be difficult for users with visual impairments to discern them. Considering these factors during the design process will help create a more inclusive user experience.
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Applications
Web Design
In web design, #1e30d2 can be used to create a sense of trust and stability. It's suitable for headers, navigation bars, and button backgrounds, particularly for sites related to finance, education, or technology. However, it should be used sparingly, as too much blue can feel cold or impersonal. Combine it with warmer accent colors like yellow or orange to create a balanced and inviting palette. For example, a website for a bank might use #1e30d2 for its primary branding color, paired with a light gray or white for the background and a bright yellow for call-to-action buttons.
Fashion and Interior Design
In fashion, Persian Blue adds sophistication and elegance. Consider incorporating this color in evening gowns, formal wear, or accessories. It can be paired with silver or gold accents for a luxurious look. In interior design, it can be used as an accent wall color in living rooms or bedrooms to create a calming and serene atmosphere. It also works well in home décor items like cushions, curtains, or rugs, especially when combined with neutral tones like white or beige.
Corporate Branding
In branding, Persian Blue #1e30d2 communicates authority and reliability, making it a strategic choice for corporate logos and marketing materials in sectors like law, finance, and technology. Its deep hue conveys stability and inspires confidence, essential qualities for establishing a strong brand presence. When integrated into marketing campaigns, the color can be combined with lighter complementary colors such as gold or light grey to draw attention and convey sophistication and professionalism. Proper use of Persian Blue in these fields reinforces the brand's message and builds credibility with the target audience.