Jacksons Purple
General Information about Jackson's Purple
The hexadecimal color #1E2F8A, also known as Jackson's Purple, is a dark shade of blue-purple. It is composed of 11.8% red, 18.4% green, and 54.1% blue. In the RGB color model, this translates to (30, 47, 138). This color possesses a strong blue component, giving it a cool and calming quality, while the presence of red and green adds depth and complexity to the overall hue. Jackson's Purple is often associated with creativity, wisdom, and royalty, making it a popular choice for branding and design projects aiming to convey these qualities. Its relatively low lightness value means it is best used in combination with lighter colors to ensure readability and visual balance. The color is mostly used as a background or for decorative elements.
The color #1E2F8A, a deep, saturated purple, presents some accessibility challenges, especially when used as a background or text color. Its low lightness value (relative darkness) means it requires careful consideration of contrast ratios. For text, it's crucial to pair it with a very light color (like white or a pale yellow) to ensure sufficient contrast, ideally meeting WCAG 2.1 AA standards (a contrast ratio of 4.5:1 for normal text and 3:1 for large text). When using this color for interactive elements like buttons or links, ensure there's a clear visual distinction upon hover or focus, perhaps through a change in brightness or the addition of a border. Avoid using this color alongside other dark or similarly saturated colors, as this can lead to eye strain and difficulty in distinguishing elements. Consider the needs of users with visual impairments and those using devices with low-quality screens. Providing alternative high-contrast themes can further improve accessibility.
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Alternative colors
Applications
Luxury Branding
This deep purple hue evokes feelings of luxury, sophistication, and mystery. It's well-suited for branding related to high-end products, such as jewelry, cosmetics, or exclusive services. Use it sparingly as an accent color to add a touch of elegance to websites, marketing materials, or packaging. Pair it with gold or silver for a classic and opulent feel. It could be used in a beauty context for makeup, for example eyeshadow palettes.
Web Design Accents
In web design, Jackson's Purple can be employed to create a sense of depth and intrigue. It works well as a background color for sections that need to stand out, such as calls to action or testimonials. However, ensure sufficient contrast with the text to maintain readability. Consider using it as a gradient with lighter shades of purple or blue to create a visually appealing effect.
Fashion applications
This purple tone could be applied as an accent color for fashion and garments. It conveys style and elegance, and can be used for accessories such as scarves, ties or handbags. This also applies for patterns, and could be used as a background for webshops.