Jacksons Purple
General Information about Jackson's Purple
The hex color #1E2790, also known as Jackson's Purple, is a deep, rich shade of purple with a strong blue undertone. It belongs to the family of purple hues, which are often associated with royalty, luxury, wisdom, and creativity. In the RGB color model, #1E2790 is composed of 11.8% red, 15.3% green, and 56.5% blue. This high blue component is what gives the color its distinctive depth and coolness. In the CMYK color model, it is composed of 79% cyan, 73% magenta, 0% yellow, and 44% black. This composition means that Jackson's Purple tends to absorb a lot of light, which is typical of darker colors. The color got its name from British painter Francis Ernest Jackson who used the color as part of his artworks.
The color #1E2790, also known as Jackson's Purple, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it's crucial to pair it with a light text color to ensure readability. White or very light shades of yellow or green are generally suitable choices. Conversely, using dark text colors like black or dark grays against this deep purple background would result in poor contrast, making it difficult for users, especially those with visual impairments, to read the content. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text. It's vital to use contrast checking tools to assess whether the chosen text and background color combination meets these standards. Moreover, avoid using color alone to convey important information, as colorblind users may not be able to distinguish it. Always provide alternative cues, such as text labels or icons, to ensure that content is accessible to everyone.
Shades
Digital Color Formats
Alternative colors
Applications
Brand Identity
Jackson's Purple can be used as a primary brand color to convey sophistication, luxury, and creativity. It works well for companies in the technology, arts, or high-end retail sectors. When using it as a background, ensure that the text is contrasting and readable. The purple can also be used in logos, website banners, and marketing material to create a strong visual impact. Due to its regal and mysterious nature, it can also convey a sense of wisdom and power to promote trust and credibility of the brand.
Web Design
In web design, Jackson's Purple can add depth and visual interest to a website's color palette. It can be used for headers, footers, or as an accent color to highlight important elements. Because of the colors darkness and saturation, it is not advisible to use it as a primary background. To make sure that the user can comfortably use the website, it is best to combine it with lighter tones like white, light greys or very bright yellows.
Graphic Design
This purple hue is a good choice for designing event flyers or posters, especially for night events. The dark color creates an elegant, mysterious look for the overall design and makes it more appealing. Combine with contrasting colors like gold and silver to create an opulent aesthetic that is sure to turn heads. For the text, make sure to add enough spacing to make the flyer easy to read.