Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hexadecimal color code #1E099A, is a deep blue pigment originally derived from the semi-precious stone lapis lazuli. Its name comes from the Latin 'ultramarinus,' meaning 'beyond the sea,' as the pigment was imported to Europe from Asia. Historically, Ultramarine was highly valued and expensive, often reserved for important works of art, particularly those depicting religious figures. Today, synthetic versions of Ultramarine are widely available, making it an accessible color for various applications. It is known for its intense, non-fading hue and is used in paints, inks, plastics, and cosmetics. In digital design, Ultramarine evokes feelings of trust, authority, and sophistication.
The color #1E099A, Ultramarine, presents significant accessibility challenges, particularly concerning color contrast. When used as text against a white background, it fails to meet WCAG (Web Content Accessibility Guidelines) AA standards for normal text. This means individuals with moderate visual impairments may struggle to read content displayed in this color. To improve accessibility, consider pairing it with lighter colors such as white, light yellow or a very light grey for text. Using Ultramarine for larger text sizes can somewhat mitigate contrast issues but should still be carefully tested with accessibility evaluation tools. If Ultramarine is employed for decorative elements, ensure the surrounding content remains accessible. Tools like the WebAIM contrast checker can help determine if a color combination provides adequate contrast, which is essential for users with low vision or color blindness.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Ultramarine can be utilized as a primary color for buttons and interactive elements, but it's essential to ensure sufficient contrast with the background. It can also be employed as an accent color to highlight specific areas of a webpage or application. However, avoid using it for large blocks of text due to potential readability issues. Ultramarine is well-suited for creating a professional and trustworthy look, making it useful for websites in the finance or technology industries. Consider using it in combination with lighter, complementary colors to create a balanced design.
Interior Design
In interior design, Ultramarine can add a touch of sophistication and depth to a room. It works particularly well as an accent color on walls, furniture, or decorative accessories. Ultramarine pairs beautifully with neutral colors like white, grey, and beige, creating a calming and elegant atmosphere. It can also be used to create a bold statement when combined with brighter, contrasting colors. Consider using Ultramarine in bedrooms or living rooms to create a serene and inviting space. The intense pigment can also add an nautical theme to a room.
Packaging Design
Ultramarine's deep, rich tone lends itself well to packaging design, especially for luxury or high-end products. It can create a sense of exclusivity and sophistication. Consider using Ultramarine for cosmetic packaging, gourmet food items, or premium spirits. When paired with gold or silver accents, it can enhance the perceived value of the product. The use of Ultramarine can make the product stand out on the shelf and attract attention, conveying a sense of quality and prestige. However, it is important to consider the target audience and brand identity when incorporating Ultramarine into packaging, as it is known to be a powerful statement.