Persian Blue
General Information about Persian Blue (#1D46C9)
Persian Blue, represented by the hexadecimal color code #1D46C9, is a deep and vibrant shade of blue. It belongs to the blue color family and possesses a strong presence. In the RGB color model, it is composed of 11.4% red, 27.5% green, and 78.8% blue. The CMYK color model translates it to 85.5% cyan, 65% magenta, 0% yellow, and 21.2% black. This color evokes feelings of trust, loyalty, and intelligence, making it a popular choice for branding and design. Its depth and richness lend a sense of sophistication and authority. As a darker shade of blue, it can also convey a sense of calmness and serenity.
The color #1D46C9, also known as Persian Blue, presents some accessibility challenges, especially when used as a background or text color. With a relatively low luminance value, it needs careful consideration for contrast ratios to meet WCAG guidelines. When using this color for text, it's crucial to pair it with a light color like white or a very pale yellow to ensure sufficient contrast for readability. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. For interactive elements like buttons and links, sufficient contrast is even more critical. It's important to avoid pairing Persian Blue with other dark colors as this will result in poor readability for users, especially those with visual impairments. Tools are available to check color contrast ratios and ensure compliance with accessibility standards.
Shades
Digital Color Formats
Alternative colors
- #6495ed
A lighter shade of blue that provides better contrast against dark text, making it easier to read.
- #4682b4
A more neutral blue that works well with a variety of other colors, offering greater design flexibility.
- #778899
A softer hue that provides a calmer visual experience while maintaining a blue aesthetic.
Applications
Corporate Branding
Persian Blue can serve as a primary brand color to convey trust, stability, and professionalism. Its depth can be effectively used in logos, website headers, and marketing materials. The color's richness is particularly impactful when used sparingly, drawing attention to key elements and creating a sense of sophisticated reliability. However, use it wisely and carefully for accessibility reasons.
User Interface Design
In UI design, #1D46C9 can be used to highlight interactive elements such as buttons or links. Because the dark color contrasts nicely against lighter backgrounds, making these elements easily visible to users. This improves the overall user experience by making the interface more intuitive and navigable. For larger surfaces this color is not appropriate.
Fashion Accents
In fashion, Persian Blue (#1D46C9) can be used as an accent color in clothing or accessories. Its boldness can add a pop of color to a neutral outfit or create a statement piece. It pairs well with complementary colors like yellow or orange, or can be used as a base color for a bold monochromatic outfit. Using this color creates an elegant impression.