Te Papa Green
General Information about Te Papa Green
The hex color #1D413C, also known as Te Papa Green, is a dark shade of green. It is composed of 11.4% red, 25.5% green, and 23.5% blue. In the RGB color model, it has the values (29, 65, 60). In the CMYK color model, it is composed of 55.38% cyan, 0% magenta, 7.69% yellow, and 74.51% black. This color is often associated with nature, tranquility, and growth. Due to its dark nature, it is more difficult to use this color on websites. However, if used correctly it can be very pleasing to the eye. Named after the Museum of New Zealand Te Papa Tongarewa the color is a great way to show the calm and relaxing nature of the museum, while also representing the colors of New Zealand.
The hex color #1D413C, also known as Te Papa Green, presents some accessibility considerations, especially in web design. Its relatively dark nature implies that it requires light-colored text for adequate contrast. A contrast ratio of at least 4.5:1 is recommended for normal-sized text, as per WCAG guidelines, to ensure readability for users with visual impairments. When using this color for backgrounds, carefully select foreground text colors like white or very light shades of yellow or gray. Avoid pairing it with other dark colors, as this could result in insufficient contrast. Larger text sizes (14pt bold or 18pt regular) can tolerate slightly lower contrast ratios (3:1), but it's still crucial to test the combinations using accessibility evaluation tools. Color blindness simulators should also be used to check how the color is perceived by individuals with different types of color vision deficiency. Providing alternative visual cues, such as underlines or icons, can further enhance accessibility.
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Applications
Eco-Friendly Branding
Te Papa Green can be used as a primary color in branding for eco-friendly or sustainable businesses. Its earthy tone evokes feelings of nature and tranquility, making it suitable for logos, websites, and marketing materials. The color can be paired with lighter greens or browns to create a harmonious and organic visual identity. Moreover, the green color is well suited for companies that value nature and the environment.
Interior Design Accent
In interior design, Te Papa Green can be used as an accent color to bring a touch of nature indoors. It can be applied to walls, furniture, or decorative accessories to create a calming and refreshing atmosphere. The color complements natural materials like wood and stone, and pairs well with neutral colors like beige and white. Accents of gold can lift the green even more.
Earthy Fashion
Te Papa Green can be incorporated into fashion designs to create earthy and sophisticated looks. It can be used for dresses, skirts, or outerwear, and paired with neutral colors like black, white, or gray. The color also complements natural fabrics like cotton and linen. A great color for clothing that can be worn on any occasion.