Te Papa Green
General Information about Te Papa Green
The hex color #1D3E41, also known as Te Papa Green, is a dark, muted shade of green that evokes feelings of nature, stability, and sophistication. It belongs to the family of green colors, specifically leaning towards the darker end of the spectrum. The color is named after the Museum of New Zealand Te Papa Tongarewa in Wellington, reflecting a connection to natural landscapes and cultural heritage. In the RGB color model, #1D3E41 is composed of 11.4% red, 24.3% green, and 25.5% blue. In the CMYK color model, it consists of 55% cyan, 5% magenta, 0% yellow, and 75% black. Its earthy tone makes it a versatile option for designs that require a grounding and natural feel. Te Papa Green is often associated with concepts such as reliability, growth, and environmental awareness. It can also represent sophistication, making it suitable for brands that want to project a sense of trustworthiness and elegance. In branding, it can be incorporated into logos, websites, and marketing materials to create a consistent and memorable visual identity. Due to its darker nature, careful consideration should be given to contrast and readability when pairing it with text or other design elements.
The hex color #1D3E41, also known as Te Papa Green, presents some accessibility challenges, particularly for users with visual impairments. Its relatively low luminance (brightness) can result in poor contrast when used as text against a white or light-colored background. According to WCAG guidelines, sufficient contrast is crucial for readability. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using #1D3E41 for text, it's essential to pair it with a background color that provides adequate contrast. White is likely not sufficient, and using lighter shades of green or gray would be problematic. A better choice is a very light yellow or near-white color. For interactive elements like buttons, ensure the color contrast is sufficient for both the text and the button's background, as well as the button's focus state. When #1D3E41 is used for decorative purposes, contrast is less critical, but it should still be considered, especially for elements that convey important information. Consider using online contrast checkers to verify the compliance of your color combinations. Additionally, consider providing alternative styling options that allow users to adjust the color scheme to their preferences.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
In web design, #1D3E41 can be used for website headers and footers to create a sense of sophistication and stability. It works well in combination with neutral background colors. Also, it can be used for decorative purposes, such as borders, lines, or icons to add a touch of elegance without overwhelming the design.
Interior Design
In interior design, Te Papa Green can be incorporated as an accent color in living rooms or bedrooms. It can be used for painting walls, selecting furniture, or choosing decorative pillows. It pairs well with natural wood tones and lighter shades of beige or gray to create a calming and harmonious atmosphere. Furthermore, it is ideal for studies, as the colour promotes concentration and calmness.
Fashion
In fashion, #1D3E41 can be used in apparel, especially for creating garments that exude a sense of understated elegance. It can be applied to dresses, skirts, or blazers for both casual and formal settings. This color can also be featured as an accent in accessories, such as scarves, handbags, or jewelry. It pairs well with neutral colors like white, black, or gray.