Te Papa Green
General Information about #1D3740
The hex color #1D3740, often referred to as Te Papa Green, is a dark shade of green that evokes feelings of nature, tranquility, and sophistication. In the RGB color model, it is composed of 11.4% red, 21.6% green, and 25.1% blue. Its CMYK representation is 0.54, 0.14, 0.00, 0.75, indicating a high proportion of black. This color is commonly used in design to create a sense of stability, reliability, and connection to the environment. Its muted tone makes it versatile for a range of applications, from branding and web design to interior decorating. Te Papa Green is particularly effective when paired with lighter, contrasting colors to create visual interest and balance.
The hex color #1D3740, also known as Te Papa Green, presents some accessibility challenges, especially when used for text. Its low luminance value means it requires careful pairing with lighter colors to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #1D3740 for text, ensure the background color is significantly lighter to meet these contrast requirements, enhancing readability for users with visual impairments. For graphical elements and UI components, a contrast ratio of 3:1 is required. Employing tools to check contrast ratios during the design phase is crucial to ensure inclusivity and compliance with accessibility standards. Consider providing alternative high-contrast themes to accommodate users with different visual preferences or needs.
Shades
Digital Color Formats
Alternative colors
- #34626c
A lighter shade of green that provides better contrast against dark backgrounds while maintaining a natural, earthy feel.
- #a0a0a4
A neutral gray that complements #1D3740 and can be used for text or background elements to create a balanced color scheme.
- #508276
A brighter green that can be used as an accent color to draw attention to specific elements while maintaining harmony with the primary color.
Applications
Web Design for Environmental Organizations
In web design, #1D3740 can be used to create a sophisticated and calming atmosphere, particularly for websites related to nature, environmental conservation, or corporate sustainability. It serves well as a primary color for backgrounds or headers, paired with lighter accent colors to maintain readability and visual appeal. The color evokes a sense of trust and reliability, making it suitable for brands aiming to project stability and eco-consciousness. Careful consideration of contrast is crucial when using this color for text, ensuring that accessibility standards are met to provide a user-friendly experience.
Interior Design for Relaxation Spaces
In interior design, #1D3740, or Te Papa Green, introduces a sense of tranquility and connection to nature. It's well-suited for creating a serene ambiance in living rooms or bedrooms when applied to accent walls or furniture. This color can be paired with natural materials like wood and stone to enhance its organic feel. Consider using it in spaces intended for relaxation or meditation, where its calming properties can promote a sense of well-being. Accents in warmer tones, such as gold or cream, can prevent the space from feeling too cold or somber, ensuring a balanced and inviting atmosphere.
Fashion for Understated Elegance
In fashion, #1D3740 offers a versatile and sophisticated alternative to traditional black or navy. It can be used for garments that require a touch of understated elegance, such as dresses, suits, or outerwear. The color pairs well with a variety of materials, from soft knits to structured fabrics, and can be accessorized with metallic accents or pops of brighter colors for a modern twist. This shade of green is particularly flattering on individuals with warm undertones and can be incorporated into both casual and formal wardrobes to create a timeless and refined look.