Ultramarine
General Information about #1D0F8C
The hex color #1D0F8C is a deep shade of blue, often referred to as Ultramarine. In the RGB color model, it is composed of 11.4% red, 5.9% green, and 54.9% blue. This color is frequently associated with depth, stability, and trust, making it a popular choice for corporate branding and designs aiming to convey a sense of authority. Ultramarine has a rich history, derived from the Latin 'ultramarinus,' meaning 'beyond the sea,' as it was originally made from lapis lazuli imported from Asia. Today, synthetic ultramarine is widely available, retaining the same beautiful hue without the high cost of the natural pigment. Its spectral reflectance peaks in the blue region of the visible spectrum, giving it its characteristic deep blue appearance. In the CMYK color model, it translates to approximately 79% cyan, 89% magenta, 0% yellow, and 45% black.
The color #1D0F8C, a deep ultramarine, presents some accessibility considerations for web design. Its low luminance value means it requires careful pairing with text and background colors to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #1D0F8C as a background, pairing it with white or a very light color is crucial. Conversely, as text, it should be placed against a very light background. Insufficient contrast can cause readability issues, especially for users with visual impairments. Tools like contrast checkers can help evaluate color combinations. Beyond contrast, consider the psychological impact; deep blues can evoke feelings of seriousness, stability, and trust, but overuse might feel somber.
Shades
Digital Color Formats
Alternative colors
A slightly lighter blue that still conveys a sense of depth but offers improved contrast with darker text.
A more vibrant blue that can be used as an accent color to draw attention without overwhelming the design.
A softer, muted blue that provides a calming and sophisticated alternative.
Applications
Corporate Branding
Ultramarine is a classic and sophisticated color choice for branding in industries that want to convey trust, reliability, and intelligence. It works exceptionally well for financial institutions, tech companies, and educational organizations. The deep blue hue can be incorporated into logos, website designs, and marketing materials to create a professional and authoritative image. When used sparingly and paired with complementary colors, it can add a touch of elegance and credibility to a brand's overall identity. It is important to note that in web design, a sufficient contrast ratio is needed.
Interior Design
In interior design, ultramarine can be used to create a sense of depth and tranquility in a room. It is often used as an accent color on walls, furniture, or accessories. A deep blue wall can make a room feel larger and more spacious, while ultramarine throw pillows or artwork can add a pop of color and visual interest. The color pairs well with neutral tones such as gray, white, and beige, as well as natural materials like wood and stone. It can also be combined with warmer colors like gold or yellow for a more vibrant and energetic look. Overall, ultramarine is a versatile color that can be used to create a variety of different moods and styles in interior spaces.
Fashion
In fashion, ultramarine can be a striking choice for evening wear or formal attire. A deep blue dress or suit can be both elegant and sophisticated, making a statement without being too flashy. Ultramarine can also be used as an accent color in accessories such as handbags, shoes, or jewelry. It pairs well with metallics like silver and gold, as well as neutral colors like black and white. For a more casual look, ultramarine can be incorporated into denim or knitwear, adding a touch of richness and depth to everyday outfits. This color exudes confidence and allows the wearer to express their distinctive style.