Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hexadecimal color code #1D0EA6, is a deep blue color with a rich history. The term 'ultramarine' originates from the Latin 'ultramarinus,' meaning 'beyond the sea,' as the pigment was originally imported from Afghanistan. Historically, it was derived from the gemstone lapis lazuli, making it a highly prized and expensive pigment, often reserved for important works of art, especially depictions of the Virgin Mary in religious paintings. Today, synthetic versions of ultramarine are widely available, making it more accessible for various applications. Ultramarine blue is known for its exceptional lightfastness and vibrant hue, making it a popular choice in art, design, and various industries.
The color #1D0EA6, also known as Ultramarine, presents significant accessibility challenges, especially in web design. Its dark hue results in low contrast against lighter backgrounds, making text and interactive elements difficult to read for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Ultramarine often falls short of these recommendations when paired with common background colors like white or light gray. To improve accessibility, consider using Ultramarine sparingly and ensure it is always paired with a very light color (or white) to achieve sufficient contrast. Alternatively, using a lighter tint or shade of Ultramarine can also help improve readability and overall accessibility for a wider audience.
Shades
Digital Color Formats
Alternative colors
A lighter shade that provides better contrast against white backgrounds, improving readability.
A slightly desaturated version that can be easier on the eyes for extended viewing.
A darker version to ensure high contrast against light backgrounds, which is useful for text and icons.
Applications
Corporate Branding
Ultramarine, with its depth and richness, is well-suited for creating a sense of luxury and sophistication in branding materials. It can be used to evoke feelings of trust and reliability, making it ideal for financial institutions or technology companies. Incorporating Ultramarine in logos, website designs, and marketing collateral can convey a sense of stability and expertise, attracting clients who value quality and professionalism. Its regal undertones also work well in industries aiming for a high-end appeal, such as jewelry or high-end fashion.
Web Design Backgrounds
Ultramarine can be used to create a captivating and immersive environment in web design. Its dark and mysterious nature works exceptionally well for backgrounds, especially when combined with brighter accent colors to create contrast and visual interest. It can also be used for call-to-action buttons to make them stand out and encourage user engagement. When used sparingly and strategically, Ultramarine can elevate the overall design aesthetic and create a unique and memorable user experience.
Fashion Accents
In fashion, Ultramarine can add a touch of elegance and sophistication to clothing and accessories. It pairs well with neutral colors like gray, beige, and white, creating a balanced and stylish look. Ultramarine garments can be ideal for formal events or adding a pop of color to everyday outfits. Accessorizing with Ultramarine accents, such as scarves or handbags, can instantly elevate an outfit and make a bold statement. The versatility of Ultramarine makes it a timeless and fashionable choice.