Ultramarine
General Information about Ultramarine
The hex color #1D0596, also known as Ultramarine, is a deep and captivating shade of blue. In the RGB color model, it is composed of 11.4% red, 2.0% green, and 58.8% blue. This combination results in a color that exudes both richness and depth. Ultramarine is often associated with qualities such as intelligence, trustworthiness, and calmness, making it a popular choice in various design applications. Its historical significance dates back to ancient times when it was derived from the precious gemstone lapis lazuli, making it a color often associated with royalty and exclusivity. The color's depth and saturation allow it to stand out, capturing the viewer's attention and creating a sense of elegance and sophistication. In today's world, this color is synthetically produced but its depth is still very visible.
The hex color #1D0596, a deep ultramarine, presents significant accessibility challenges, especially concerning color contrast. When used as a background color, it necessitates very light text (white or near-white) to ensure readability. A contrast ratio of at least 4.5:1 is crucial for compliance with WCAG AA standards, and a ratio of 7:1 is recommended for WCAG AAA. Using online contrast checkers is advisable to verify sufficient contrast. Avoid pairing this dark color with mid-tone colors, as the contrast will likely be insufficient for users with visual impairments. Thoughtful application and testing are essential to ensure an inclusive user experience when using such a deeply saturated color. It is also important to consider the context and audience when using this color. For example, if the target audience includes older adults or people with low vision, it may be best to avoid using this color altogether.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design: Headers and Footers
Ultramarine, with its depth and richness, is a perfect choice for website headers and footers, lending an air of sophistication and professionalism. It can be used to create a visually appealing and memorable experience for website visitors. The color's calming effect is beneficial in high-stress environments, while its association with knowledge and authority can inspire confidence and trust. In user interfaces, #1D0596 can define primary action buttons, highlighting key interactions and guiding users through the system. Use it strategically to emphasize important elements without overwhelming the overall design. It can also be used for charts and graphs to add a touch of elegance.
Fashion and Interior Design
In the realm of fashion, #1D0596 can be used as a statement color in evening wear or as an accent in everyday outfits. Imagine an elegant cocktail dress or a stylish scarf that immediately catches the eye and creates a lasting impression. The color's versatility allows it to be paired with a wide range of other hues, from warm neutrals to vibrant jewel tones. In interior design, this deep ultramarine can be applied to walls to create a calming and sophisticated atmosphere in bedrooms or living rooms. Accessorizing with light or metallic elements will allow the color to stand out.
Branding
The hex color #1D0596 can be used as a great tool in branding. Its association with trust and sophistication can be useful for creating a brand image. A logo of #1D0596 can be useful in a wide range of fields, such as banking, law, and technology. When used carefully, it can convey a sense of elegance, reliability, and innovation, making it a perfect choice for companies that want to establish a strong and positive brand identity. Additionally, #1D0596 can be used in marketing campaigns, promotional materials, and social media posts to reinforce the brand's image and values.