Ultramarine
About Ultramarine (#1D0497)
The hex color #1D0497, also known as Ultramarine, is a dark shade of blue. It's a color historically derived from the precious mineral lapis lazuli, which explains its name, meaning 'beyond the sea' (from Latin ultramarinus). In the RGB color model, it is composed of 11.4% red, 1.6% green, and 59.2% blue. In the CMYK color model, it is composed of 81% cyan, 97% magenta, 0% yellow, and 41% black. This intense blue hue has been highly valued throughout history, particularly in art, where it was reserved for the most important figures and elements. Modernly, it maintains a sense of sophistication and depth.
The color #1D0497, a deep ultramarine, presents accessibility challenges, especially when used as text against a white background. Its low luminance results in poor contrast, making it difficult for individuals with visual impairments to read comfortably. According to WCAG guidelines, sufficient contrast is crucial for readability. To improve accessibility, consider using lighter text colors like white or a very pale yellow against #1D0497. Alternatively, use #1D0497 sparingly for decorative elements rather than crucial information. When paired with other colors, ensure that color isn't the sole means of conveying information, as this excludes users with color vision deficiencies. Tools like contrast checkers can help evaluate and adjust color combinations for optimal accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Luxury Branding
Ultramarine, with its regal and sophisticated presence, finds a natural home in branding for luxury goods and services. Its depth conveys exclusivity and trust, making it ideal for logos, packaging, and website design in sectors like high-end fashion, premium beverages, and financial institutions. The color's association with intelligence and power also lends itself well to educational institutions and tech companies aiming to project innovation and reliability. When used strategically, ultramarine can significantly elevate brand perception and resonate with discerning customers.
User Interface Design
Ultramarine can be effectively used to create visually stunning and immersive interfaces. As a background color it can create depth and intrigue, while as an accent color it can guide the user's eye and highlight important elements. However, it should be used sparingly for text, as its dark nature can reduce readability. Consider combining it with lighter shades of blue or complementary colors like yellow for a balanced and accessible design. In UI design, ultramarine can evoke a sense of professionalism and innovation.
Interior Design Accent
In interior design, ultramarine can serve as a bold accent color to add sophistication and depth to a space. It works particularly well in rooms with ample natural light, where its richness can be fully appreciated. Consider using it for accent walls, furniture upholstery, or decorative accessories like pillows and artwork. When paired with neutral colors like white, gray, or beige, ultramarine can create a striking contrast that elevates the overall aesthetic. In smaller doses, it can also bring a touch of elegance to more minimalist designs. Combining ultramarine with metallic finishes, such as gold or silver, can enhance its luxurious feel and create a visually captivating atmosphere.