Ultramarine
General Information about Ultramarine
The color #1D019A, known as Ultramarine, is a deep and rich shade of blue. It belongs to the blue color family and is characterized by its high saturation and relatively low brightness. Historically, ultramarine pigment was derived from lapis lazuli, making it a precious and highly valued color, especially in Renaissance paintings. In the RGB color model, #1D019A consists of 11.4% red, 0.4% green, and 60.4% blue. This composition gives it its distinct deep blue appearance. In the CMYK color model, it is composed of 81% cyan, 99% magenta, 0% yellow, and 39% black. Ultramarine evokes feelings of calmness, trust, and authority. It is often associated with stability and wisdom, making it a popular choice for branding and design.
The color #1D019A, a deep ultramarine, presents some accessibility challenges, especially in text applications. Its low luminance necessitates careful consideration of contrast ratios. When used as text against a white background, it falls short of WCAG standards for readability, potentially causing eye strain for users, particularly those with visual impairments. To improve accessibility, it's recommended to pair it with a very light color such as a very light grey or white to achieve sufficient contrast. In user interface design, avoid using this color for critical interactive elements without proper contrast. Larger text sizes benefit somewhat, but contrast remains paramount. When used as a background, ensure foreground elements are light enough to meet accessibility guidelines. Providing alternative color themes is also advisable to accommodate user preferences.
Shades
Digital Color Formats
Alternative colors
Applications
Financial Website Design
Ultramarine (#1D019A) can be employed to establish a sense of sophistication and trust in financial websites. The deep blue evokes feelings of stability and security, making it suitable for backgrounds, data visualizations, or highlighting crucial information. However, it must be used sparingly and thoughtfully to maintain readability and accessibility.
Fashion Design
In fashion, #1D019A serves as an excellent color for evening wear and formal attire. Its rich hue adds a touch of elegance and can be incorporated into fabrics such as velvet or silk to accentuate its depth. It works best when paired with metallic accents or lighter colors to create contrast and visual interest.
Interior Design
Ultramarine can add a touch of sophistication as an accent color in interior design. Use it for throw pillows, artwork, or even a feature wall to create a focal point in a room. This color pairs well with neutral tones like grey, beige, or white, bringing a sense of calmness and elegance to the space. Be mindful of the lighting in the room, as the color's appearance can shift under different light sources.