Ultramarine
General Information about Ultramarine (#1D0098)
The hex color #1D0098, also known as Ultramarine, is a deep and intense shade of blue-violet. It belongs to the blue color family and has a strong presence, often associated with royalty, wisdom, and sophistication. In the RGB color model, #1D0098 consists of 11.4% red, 0% green, and 59.6% blue. This combination gives it a unique and captivating hue. The color is widely used in various fields, including graphic design, web development, fashion, and interior design. Ultramarine is derived from the pigment lapis lazuli, which has been used since ancient times. The name "Ultramarine" comes from the Latin "ultramarinus," meaning "beyond the sea," as the pigment was originally imported from Asia. The color remains highly esteemed for its rich and vibrant appearance.
The color #1D0098, also known as Ultramarine, presents several accessibility considerations. Its deep hue results in low luminance, which can pose challenges for users with visual impairments. In web design, using this color as text requires careful selection of a contrasting background color to ensure readability. A light yellow, beige, or white background would provide sufficient contrast to meet WCAG (Web Content Accessibility Guidelines) standards. When used for interactive elements like buttons or links, hover and focus states must be clearly distinguishable. Avoid using #1D0098 for essential visual information without providing alternative cues, such as text labels or icons. Adequate color contrast is crucial for users with low vision or color blindness to perceive content effectively. Furthermore, testing the color scheme with accessibility evaluation tools can help identify and address potential issues, guaranteeing a more inclusive user experience. The contrast ratio between text and background should ideally be at least 4.5:1 for normal text and 3:1 for large text.
Shades
Digital Color Formats
Alternative colors
Applications
Luxury Branding and Design
Ultramarine, with its depth and richness, is excellent for creating sophisticated and elegant designs. Its dark shade lends itself well to branding materials for luxury products, financial services, or institutions aiming to convey stability and trustworthiness. In web design, it can be used for headers, footers, or sidebars to provide a strong visual anchor. It also works well as an accent color when paired with lighter, neutral tones. In interior design, ultramarine can be used to create a dramatic and luxurious atmosphere in living rooms or bedrooms, particularly when combined with gold or silver accents. Its association with royalty and prestige makes it a popular choice for formal settings and events.
Fashion and Beauty
In the fashion industry, Ultramarine offers a striking choice for evening wear, adding a touch of elegance and mystery. It is also a popular color for accessories like handbags and scarves, providing a bold statement piece to complement more neutral outfits. In beauty and cosmetics, ultramarine pigments are used in eyeshadows, eyeliners, and nail polishes to create intense, captivating looks. Its cool undertones make it suitable for a range of skin tones. The deep blue color creates a sense of regal style and sophistication, allowing it to be a popular choice in these particular markets.
Interior and Graphic Design
Ultramarine brings a sense of depth and tranquility to interior spaces. When used in moderation, it can create a focal point in a room, such as an accent wall or a statement piece of furniture. It pairs well with lighter, more muted tones to prevent the space from feeling too dark or overwhelming. In graphic design, ultramarine can be used to evoke feelings of calmness, trust, and intelligence. It works well in designs for educational institutions, healthcare providers, and technology companies, where conveying a sense of expertise and reliability is essential.