Mariner
General Information
The hex color #1C63CA, also known as Mariner, is a deep, vibrant blue hue. It belongs to the family of blue colors, often associated with qualities such as trust, stability, and intelligence. In the RGB color model, it is composed of 11.0% red, 38.8% green, and 79.2% blue. In the CMYK color model, it consists of 86% cyan, 51% magenta, 0% yellow, and 21% black. This combination results in a rich and saturated blue that can be used in various design applications to convey a sense of reliability and sophistication. Mariner is frequently employed in branding and marketing materials for companies seeking to establish a trustworthy image.
The hex color #1C63CA, also known as Mariner, presents some accessibility challenges. Its contrast ratio against white backgrounds may not meet WCAG standards for text and interactive elements, potentially causing readability issues for users with visual impairments. A lighter text color like white would improve readability. When using this color, ensure sufficient contrast by utilizing contrast checking tools. Consider providing alternative color schemes for users with specific needs. Focus indicators for interactive elements should be clearly visible against this background to support keyboard navigation. Furthermore, avoid relying solely on color to convey information, as colorblind users may not be able to distinguish it effectively. Providing text labels or icons in addition to color coding ensures inclusivity.
Shades
Digital Color Formats
Alternative colors
- #337ab7
A slightly lighter shade of blue that maintains a similar aesthetic while improving contrast against white backgrounds.
- #003366
A darker shade of blue that provides a stronger, bolder look, while ensuring good readability.
- #808080
A neutral gray that offers a versatile backdrop, ensuring readability for a wide range of text colors and designs.
Applications
Web and App Design
In web design, Mariner (#1C63CA) can be used for headers and navigation bars to create a professional and trustworthy feel. It pairs well with white or light gray for text, ensuring readability. Buttons and interactive elements can also benefit from this color, drawing user attention effectively. However, be mindful of contrast ratios to meet accessibility standards. Consider using it for data visualization, such as charts and graphs, to represent important information clearly. In mobile app development, this color can serve as the primary brand color, providing a cohesive and recognizable user experience across different screens and functionalities.
Fashion and Interior Design
In the fashion industry, Mariner can be incorporated into clothing designs, especially for formal wear or business attire. It evokes a sense of confidence and sophistication. Accessorize with silver or white to enhance its appeal. Interior designers can use this color for accent walls or furniture pieces to add a touch of elegance and tranquility to a room. Pair it with neutral colors like beige or gray for a balanced aesthetic. In graphic design, Mariner is excellent for creating logos, brochures, and marketing materials that project professionalism and reliability. Use it strategically to highlight key messages and attract the target audience.
Beauty and Food Industry
In the beauty industry, Mariner can be used to create makeup palettes, especially for eye shadows and eyeliners. Its cool tone complements various skin tones and eye colors, making it ideal for evening looks. Consider pairing it with shimmery or metallic shades to enhance its vibrancy. In the food industry, Mariner can be used in branding and packaging for products that aim to convey trustworthiness, such as high-quality beverages or gourmet foods. Its sophisticated appearance can attract customers who appreciate attention to detail and premium ingredients.