Te Papa Green
General Information
Te Papa Green, represented by the hexadecimal color code #1c4237, is a dark, muted shade of green. It evokes a sense of nature, tranquility, and sophistication. This color is named after the Museum of New Zealand Te Papa Tongarewa, suggesting a connection to cultural heritage and the natural environment. In the RGB color model, #1c4237 is composed of 11% red, 25.9% green, and 21.6% blue. In the CMYK color model, it consists of 58% cyan, 0% magenta, 17% yellow, and 74% black. Its subdued and earthy character makes it a versatile color for various applications, from web design to branding and interior decoration.
The hex color #1c4237, also known as Te Papa Green, presents some accessibility considerations for web development. Its relatively dark hue implies a need for light-colored text to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text (14pt bold or 18pt regular) to meet Level AA compliance. Testing the color combination with a contrast checker is crucial. Using a lighter shade of green or off-white for text on a #1c4237 background can significantly improve readability for users with visual impairments. Also, consider providing alternative styling options for users who may need even higher contrast levels or different color schemes. Ensure that interactive elements using this color have clear visual cues beyond color alone.
Shades
Digital Color Formats
Alternative colors
Applications
Web and Interior Design
Te Papa Green offers a touch of natural elegance. In web design, it can be used for website headers, call-to-action buttons, or subtle background accents, evoking a sense of nature and trustworthiness. Its calming effect also makes it suitable for websites related to health, wellness, or environmental conservation. In interior design, #1c4237 can be used as an accent wall color, or in furniture upholstery, to create a calming and grounded atmosphere. Complement it with natural materials like wood and stone to enhance the connection with nature. The color also provides a subdued, sophisticated, and comforting atmosphere.
Fashion and Branding
In the fashion sector, Te Papa Green can be utilized in apparel designs, especially for creating nature-inspired collections or outdoor clothing lines. The color lends itself well to pieces like jackets, trousers, or even accessories. It can also be used in the branding of eco-conscious fashion brands to signal sustainability and environmental awareness. Moreover, the green color makes the brand look reliable and conveys the brand message effectively.
Packaging and Product Design
Te Papa Green's association with nature makes it a great choice for packaging of organic and natural products. It can be incorporated into the product labels, boxes or bags to give a subtle look. The green color complements the other natural tones such as browns or lighter greens to make the product stand out. Furthermore, the color can be used in designing logos and marketing material to make the brand trustworthy.