Te Papa Green
General Information about Te Papa Green
The hex color #1C4137, also known as Te Papa Green, is a dark, subdued shade of green that evokes feelings of nature, tranquility, and sophistication. It's often associated with growth, stability, and harmony, making it a popular choice in designs aiming to create a calming or grounding effect. In color theory, this particular shade leans towards the cooler side of the spectrum, making it versatile for various applications. Its relative darkness means it works well as a background color or as an accent, especially when paired with lighter, contrasting colors. The color is named after the Museum of New Zealand Te Papa Tongarewa, known for its focus on the natural environment and culture of New Zealand.
The hex color #1C4137, also known as Te Papa Green, presents some accessibility considerations. Its relatively dark nature means it needs careful pairing with text and other elements. When used as a background, ensure that the text placed on top has a high contrast ratio, ideally meeting WCAG AA standards (a contrast ratio of 4.5:1 for normal text and 3:1 for large text). Using lighter shades of green, yellows, or even off-whites as text colors will greatly improve readability. Avoid using dark colors like blacks or dark blues as they will likely fail contrast checks. From an accessibility point of view, consider offering alternative color themes to users, allowing them to choose color combinations that best suit their visual needs. Also, when using this color for interactive elements, ensure there are sufficient visual cues beyond just color to indicate state changes like hover or focus, so users with color blindness can perceive the information.
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Digital Color Formats
Alternative colors
Applications
Environmental Website Design
Te Papa Green, with its earthy and natural feel, is well-suited for websites related to environmental conservation, sustainable living, or organic products. Its calming nature can also make it a good choice for health and wellness websites. In web design, it can be used for backgrounds, borders, or accent colors to create a sense of harmony and connection to nature. When incorporated thoughtfully, this color can subtly convey values of responsibility, growth, and well-being to the site visitors, creating a unique experience for the visitor when browsing your website.
Spa and wellness design
This color evokes a sense of tranquility and balance, rendering it ideal for spa interiors or yoga studios. It pairs beautifully with natural wood tones, stone accents, and soft lighting to create a relaxing atmosphere. Its natural affiliation is also suitable in clothing and accessories, evoking feelings of nature and peace. It can be used in both casual and formal settings, depending on the other colors and materials it is paired with. This color has the ability to make any item look classy and chic.
Marketing and Branding
Te Papa Green can be used as an accent color in brochures, posters, and marketing materials for brands that want to convey a sense of eco-friendliness or natural authenticity. It can be paired with earthy tones and natural textures to create a cohesive and compelling visual identity. In these marketing materials, it is important to be consistent with the message that this color conveys. Otherwise it might confuse the customer and weaken the branding.