Te Papa Green
General Information about #1C3F41
The hexadecimal color #1C3F41, also known as Te Papa Green, is a dark, muted shade of green with subtle blue undertones. It evokes a sense of calm, stability, and nature. In the RGB color model, it consists of 11.0% red, 24.7% green, and 25.5% blue. In the CMYK color model, it is composed of 57% cyan, 3% magenta, 0% yellow, and 75% black. This color is often associated with sophistication, elegance, and environmental awareness. Its relatively low saturation makes it a versatile choice for backgrounds, accents, or text, particularly in designs aiming for a subtle and understated aesthetic. The color is named after the Museum of New Zealand Te Papa Tongarewa, as it's reminiscent of the colors in the museum.
The hex color #1C3F41, also known as Te Papa Green, presents some accessibility challenges. Its relatively low luminance makes it unsuitable as a text color on a white background, as the contrast ratio may not meet WCAG guidelines for readability. To ensure accessibility, it is advisable to use it with a very light background, such as white (#FFFFFF) or a light gray (#EEEEEE). When using it for interactive elements, provide sufficient visual cues beyond color alone, such as text labels or icons, to ensure that users with color vision deficiencies can understand the meaning and functionality of the elements. Also, consider using a color contrast checker to verify that the contrast ratio meets accessibility standards for different user groups. A minimum contrast ratio of 4.5:1 is recommended for normal text and 3:1 for large text.
Shades
Digital Color Formats
Alternative colors
- #34626c
A slightly lighter shade of green, #34626c, offers improved visibility and contrast while retaining a similar aesthetic feel.
- #4a595b
A desaturated gray-green, #4a595b, can serve as a neutral background or accent color that complements other elements without overpowering them.
- #264a4d
Using #264a4d will provide a very similar look, while also giving a slightly different feel.
Applications
Web Design
In web design, #1C3F41 can be used as a background color for website headers or footers to create a sense of sophistication and elegance. It can also be used for button backgrounds or other interactive elements, but ensure sufficient contrast with the text color to maintain readability. This color is well-suited for websites promoting environmental causes, natural products, or brands aiming for a calm and professional image.
Interior Design
In interior design, #1C3F41 can be used as an accent wall color to bring a touch of nature and tranquility into a space. It pairs well with natural materials like wood and stone, and can be complemented by lighter shades of green, beige, or cream. This color is ideal for creating a relaxing and inviting atmosphere in living rooms, bedrooms, or home offices.
Brand Identity
When creating a brand identity, the color #1C3F41 can be used to communicate stability, growth, and environmental consciousness. A logo with the color provides a feeling of clam, making the target group more inclined to trust your brand. The color also inspires creativity when designing marketing material.