Mallard
General Information about Mallard (#1C3E19)
The hexadecimal color #1C3E19, commonly known as Mallard, is a dark shade of green. It evokes a sense of nature, tranquility, and earthiness. In the RGB color model, it is composed of 11% red, 24.3% green, and 9.8% blue. In the CMYK color model, it is composed of 55% cyan, 0% magenta, 60% yellow, and 75.7% black. This color is often associated with the outdoors, forests, and environmental awareness. It is a versatile color that can be used in various design applications, from web design to interior design, to create a calming and natural atmosphere. Its muted tone makes it suitable as a background color or accent color, depending on the desired effect. Mallard is frequently used to convey themes related to sustainability, health, and well-being.
The hex color #1C3E19, also known as Mallard, presents some accessibility challenges. Its relatively low luminance value results in a low contrast ratio against a standard white background. This can make text or elements using this color difficult to read for users with visual impairments, including those with low vision or color blindness. Web developers should carefully consider the contrast ratio when using this color for text, interactive elements, or important visual cues. It's recommended to use a color contrast checker tool to ensure the contrast ratio meets WCAG (Web Content Accessibility Guidelines) requirements. Pairing #1C3E19 with lighter shades or using it as a background color with white or very light text can help improve readability and overall accessibility. Testing with different color vision deficiencies is also advisable.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Mallard (#1C3E19) can be utilized in website designs for nature-themed businesses or organizations. It's suitable for backgrounds, borders, or accents to evoke a sense of tranquility and organic growth. Using this color helps to bring a feeling of ecological awareness. The color can also be beneficial for websites related to hiking, environmental protection, or organic food, thus, creating a cohesive visual identity that reinforces the brand's connection to nature. Consider using it with complementary earthy tones or muted greens for a harmonious aesthetic.
Interior Design
In interior design, Mallard can be incorporated to create a calming and grounded atmosphere. It can be used for accent walls, furniture upholstery, or decorative elements. This color works well in spaces where relaxation is a priority, such as bedrooms or living rooms. It pairs well with natural materials like wood and stone, enhancing the overall sense of tranquility. This color can be matched with golden or beige materials. The color can also be used in combination with plants to amplify its natural character, contributing to a serene and inviting interior.
Branding and Packaging
The natural feeling of this color makes it suitable for sustainable or organic products and companies. It can be incorporated into logos, packaging, and promotional materials to convey a message of environmental responsibility. By using such colors, the marketing department can show customers that the brand is in touch with nature. It reinforces the brand's commitment to eco-friendly practices and appeals to environmentally conscious consumers, fostering trust and building a positive brand image.