Te Papa Green
General Information about Te Papa Green
The hexadecimal color #1C3B42, also known as Te Papa Green, is a dark, muted shade of green with a hint of blue. It is a sophisticated and calming color, often associated with nature, stability, and growth. In the RGB color model, it is composed of 11% red, 23.1% green, and 25.9% blue. In the CMYK color model, which is used for printing, it consists of 58% cyan, 11% magenta, 0% yellow, and 74% black. This color is part of the dark moderate cyan hue family and is not a very saturated color. Te Papa Green derives its name from its association with the natural landscapes and cultural heritage often found in New Zealand, specifically linking it to the Te Papa Tongarewa Museum, and thus evokes a sense of serenity and groundedness.
The hex color #1C3B42, also known as Te Papa Green, presents some accessibility challenges, primarily due to its relatively low lightness value. When used as a foreground color against a white background, it may not meet the contrast ratios recommended by WCAG (Web Content Accessibility Guidelines) for readability, especially for users with visual impairments. A contrast ratio of at least 4.5:1 is generally recommended for standard text, and 3:1 for large text. To improve accessibility, consider using a lighter background color or using #1C3B42 as a background color with a very light foreground color such as white or light gray. Also, avoid using this color for small, crucial UI elements like small icons, as the lack of contrast can make them difficult to perceive. Always test color combinations with accessibility tools to ensure compliance with accessibility standards.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design, Interior Design, and Fashion
In web design, #1C3B42 can be effectively used for header backgrounds or as a secondary color in a website's color palette, particularly for sites related to nature, environment, or corporate themes needing a touch of sophistication. In interior design, Te Papa Green can be used for accent walls in living spaces or offices, creating a calming yet professional environment. It also pairs well with natural wood tones and lighter neutrals like beige and cream. In fashion, this color works well for accessories like scarves or bags, adding a subtle pop of color to an outfit. It can also be used in outerwear or formal wear.
Branding, Digital Art, and Beauty
Te Papa Green can also be leveraged in branding materials, especially for companies aiming to convey trust, stability, and a connection to nature. Think of logos, business cards, and marketing collateral for environmental organizations, financial institutions, or healthcare providers. In the realm of digital art, it can serve as a grounding color in landscape paintings or digital illustrations, providing depth and realism to natural scenes. Its muted tone allows other brighter colors to stand out while maintaining a cohesive color scheme. In the beauty industry, consider nail polish or eyeshadow colors that evoke a sense of grounded earthiness and natural beauty.
Education and children products
This color can be used as theme for educational websites which focus on enviromental subjects, where the target group is young students and teenagers. The dark shade is not too dominant to distract, but has still a good contrast for titles and headings. In the design of toys and other childrens products, this color can be used for accesories and details, for example on a toy car.