Persian Blue
General Information
Persian Blue, with the hexadecimal color code #1C37CA, is a deep and rich shade of blue that evokes feelings of sophistication, trust, and stability. This color is composed of 11% red, 22.7% green, and 79.2% blue. It belongs to the blue color family and is often associated with calmness, authority, and intelligence. In color psychology, blue is known for its ability to promote relaxation and reduce stress, making it a popular choice for corporate branding and designs that aim to instill confidence. Persian Blue's distinct hue sets it apart from lighter and more common blues, giving it a unique presence that can capture attention and create a lasting impression. It is frequently used in logos, websites, and marketing materials to convey a sense of professionalism and reliability.
The color #1C37CA, also known as Persian Blue, presents some accessibility challenges, especially when used for text or interactive elements. Its relatively low luminance contrast against white backgrounds can make it difficult for users with visual impairments to read or distinguish elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text. This color may not meet those standards with lighter backgrounds. To improve accessibility, consider pairing it with lighter shades of yellow, orange, or green to enhance contrast. Ensure that all text using this color is at least 14 points and bold or 18 points without bolding when paired with a white background. For decorative purposes, this color is more flexible but should still be used thoughtfully to avoid causing eye strain or visual fatigue.
Shades
Digital Color Formats
Alternative colors
- #3f51b5
A slightly lighter shade of blue that offers improved contrast against white backgrounds, enhancing readability and visual appeal.
- #0d47a1
A darker shade of blue that provides greater contrast against light backgrounds, ensuring better accessibility for users with visual impairments.
- #42429a
A more desaturated blue that can be used as a neutral background or accent color, offering a softer and more calming aesthetic.
Applications
Web Design
Persian Blue can be used in website headers and footers to create a professional and trustworthy brand identity. Its depth and richness convey stability and reliability, making it suitable for businesses in finance, technology, or consulting. When used as a background color for website sections, it can create a sense of importance and encourage users to explore the content further. Use wisely with lighter text for optimal contrast and readability. Moreover, it can be incorporated into interactive elements such as buttons and links to draw attention and guide users through the site.
Interior Design
In interior design, Persian Blue can be used to create a sense of luxury and sophistication. It works well as an accent color in living rooms, bedrooms, or studies, adding depth and visual interest to the space. Consider using it on walls, upholstery, or decorative accessories to create a focal point. When paired with neutral colors such as white, gray, or beige, it can create a balanced and harmonious atmosphere. Additionally, incorporating metallic accents such as gold or silver can enhance the luxurious feel of the space.
Fashion
Persian Blue is a captivating color choice for fashion, often utilized to create a sense of elegance and mystery. It can be incorporated into dresses, suits, or accessories to make a bold statement. Its versatility allows it to be paired with a range of colors, from neutral tones for a classic look to vibrant shades for a modern twist. When used in evening wear, it exudes sophistication and glamour, while in casual wear, it adds a touch of refinement. Its rich hue makes it suitable for both summer and winter wardrobes.