Jacksons Purple
General Information about Jackson's Purple
The hexadecimal color code #1C237F, also known as Jackson's Purple, is a deep, muted shade of purple with a strong blue undertone. It resides in the blue-violet region of the color spectrum and possesses a sense of sophistication and mystery. In the RGB (Red, Green, Blue) color model, #1C237F is composed of 11% red, 13.7% green, and 49.8% blue. This composition explains its dark and cool nature. The color's darkness is further emphasized by its low lightness value. Jackson's Purple is often associated with royalty, luxury, and creativity, making it a popular choice in branding and design contexts where a sense of elegance and refinement is desired. It evokes feelings of calm, introspection, and imagination.
The color #1C237F, also known as Jackson's Purple, presents some accessibility challenges, particularly in web design. Its dark hue results in low contrast against similarly dark backgrounds, making text and interface elements difficult to read for users with visual impairments. To ensure accessibility, it's crucial to pair this color with light backgrounds, such as white (#FFFFFF) or very light grays. Adhering to WCAG (Web Content Accessibility Guidelines) contrast ratio requirements is essential. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. Tools like contrast checkers can help verify compliance. Additionally, avoid using #1C237F as the sole indicator for interactive elements, as colorblind users may not be able to distinguish them. Providing supplementary cues, such as underlines or icons, enhances usability for all users.
Shades
Digital Color Formats
Alternative colors
A lighter shade of purple that provides better contrast against dark backgrounds, improving readability.
A more vibrant purple that can be used as an accent color to draw attention to specific elements.
A neutral gray-purple that works well as a background color, providing a subtle contrast to other elements.
Applications
Luxury Branding
Jackson's Purple, with its deep and sophisticated tone, finds a natural home in branding for luxury goods and services. Its richness conveys a sense of exclusivity and elegance, making it ideal for logos, packaging, and marketing materials associated with high-end fashion, jewelry, or premium spirits. In web design, #1C237F can be used sparingly to create a striking visual impact, perhaps as an accent color for buttons or headings, or as a background for call-to-action sections. When used judiciously, this color can elevate the perceived value of a brand and create a memorable impression on discerning customers. Furthermore, the color creates an association with trust and wisdom.
Interior Design Accent
In interior design, Jackson's Purple can serve as a bold accent color in otherwise neutral spaces. Consider using it for throw pillows, artwork, or a statement wall to add a touch of drama and sophistication to a living room or bedroom. When paired with metallic accents like gold or silver, #1C237F creates a luxurious and opulent atmosphere. However, it's important to use this color sparingly, as too much dark purple can make a room feel smaller and less inviting. Balance it with lighter colors and ample natural light to create a harmonious and visually appealing space. The color is also very suitable to combine with natural elements like stone or wood.
Fashion apparel
In fashion, Jackson's Purple can be used to create elegant and sophisticated looks. A dress or blouse in this color can be paired with neutral accessories for a formal occasion, or dressed down with denim for a more casual look. It's a versatile color that works well with a variety of skin tones and can be worn year-round. Furthermore, it will make you stand out without being too loud or intrusive. The use of Jackson's Purple shows great fashion sense, and the wearer will be seen as confident and mysterious.