Ultramarine
General Information about Ultramarine
The hex color #1C009B, also known as Ultramarine, is a deep shade of blue located in the blue-violet region of the color spectrum. It is often associated with qualities such as depth, stability, and confidence. In color psychology, blue is often linked to trust, loyalty, wisdom, confidence, intelligence, faith, truth and heaven. It is a color that is often used by businesses to project a sense of reliability and security. Ultramarine, being a darker shade of blue, enhances these qualities, making it a popular choice for brands that want to convey a sense of authority and sophistication. The name 'Ultramarine' originates from the Latin 'ultramarinus,' meaning 'beyond the sea,' as the pigment was originally derived from lapis lazuli, a precious stone imported from Asia.
The color #1C009B, a deep ultramarine, presents some accessibility challenges. Its low luminance can make it difficult to read text rendered in this color, especially for users with visual impairments. According to WCAG guidelines, sufficient contrast between text and background is crucial. Using white text on a #1C009B background may offer acceptable contrast in some cases, but thorough testing with accessibility evaluation tools is necessary. It's often advisable to use this color sparingly for large blocks of text. Consider using it for decorative elements or in conjunction with higher-contrast colors to ensure readability. Providing alternative color schemes or a user-adjustable contrast setting can further enhance accessibility for a wider audience. Tools like the WebAIM contrast checker can help determine appropriate color combinations. Also, avoid using color alone to convey important information, as colorblind users may not be able to perceive the difference.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #1C009B can be used as a primary color for a website with a sophisticated or modern feel. It can also be used as an accent color to highlight important elements, such as buttons or links. To use this color in web design, make sure you implement the right contrast so the website is easily accessible for all users. The color is perceived to be serious and therefore it can be used for professional websites of e.g. consultants or lawyers.
Fashion
In fashion, #1C009B can be used for evening wear or formal attire. It pairs well with silver or gold accessories. The color can also be used as a pop of color in a more casual outfit, such as a scarf or handbag. Because ultramarine is seen as a serious color, it can be used in formal outfits for when you are doing business or need to have an important meeting.
Interior Design
In interior design, #1C009B can be used as an accent wall color or for furniture upholstery. It can create a sense of depth and sophistication in a room. The color pairs well with neutral colors, such as white, gray, or beige. It can also be used as a bold contrast to warmer colors, such as yellow or orange. Ultramarine can be used in living rooms but also in bed rooms to create a space where people can come to rest and think about life.