Mariner
General Information about #1B63CB
The hexadecimal color #1B63CB, also known as Mariner, is a deep and vibrant shade of blue. It is composed of 10.6% red, 38.8% green, and 79.6% blue. In the RGB color space, it has values of R:27, G:99, B:203. In the CMYK color space, its values are C:0.87, M:0.51, Y:0.00, K:0.20. Mariner evokes feelings of trust, stability, and depth. It is often associated with the ocean, symbolizing vastness and exploration. This color is frequently used in corporate branding to project an image of reliability and professionalism. In design applications, #1B63CB can add a touch of sophistication and can be utilized effectively in both digital and print media to create a lasting impression. Mariner strikes a balance between being bold and calming, making it a versatile choice for a variety of creative projects.
The color #1B63CB, also known as Mariner, presents some accessibility challenges, especially when used for text. Its relatively low luminance necessitates careful consideration of contrast ratios against background colors. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to ensure readability for users with visual impairments. When using Mariner for text, pairing it with a light background is crucial. White, very light greys, or pale yellows are good options to achieve sufficient contrast. Conversely, avoid using Mariner with dark backgrounds or other dark colors, as this will result in poor readability. For decorative elements, a contrast ratio of 3:1 is acceptable. Always test color combinations using accessibility tools to verify compliance with WCAG standards and ensure a positive user experience for everyone.
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Digital Color Formats
Alternative colors
Applications
Tech Branding
Mariner, with its confident and trustworthy feel, is well-suited for branding in the tech industry. It can be used in logos, website designs, and marketing materials for software companies, IT services, and technology startups. The color evokes a sense of innovation and reliability, making it effective in conveying a company's commitment to cutting-edge solutions and secure services. Its rich tone is versatile and can be paired with modern fonts and minimalist layouts for a contemporary and professional aesthetic.
Web Design
In web design, Mariner can be used to create visually appealing and engaging user interfaces. As a primary color, it can define the overall theme of a website, and as a secondary color, it can highlight important calls to action or interactive elements. Its depth can add richness to navigation menus, buttons, and progress bars, providing a cohesive and polished look. When used sparingly with complementary colors, Mariner can effectively guide the user's eye and improve the overall user experience.
Interior Design
Mariner's calming yet sophisticated nature makes it ideal for interior design, particularly in spaces intended for relaxation and focus. It works well in bedrooms, home offices, or reading nooks. When paired with neutral tones like white, beige, or light grey, Mariner adds a touch of elegance without being overwhelming. It can be incorporated through wall paint, accent furniture, or decorative accessories like pillows and curtains, fostering a serene and stylish atmosphere.