Fun Blue

General Information

The hex color #1B63AF, also known as Fun Blue, is a deep, muted shade of blue. It is composed of 10.6% red, 38.8% green, and 68.6% blue. In the RGB color space, it is closer to blue than green or red. This hex code translates to RGB(27, 99, 175). The color is often associated with calmness, trust, and stability. In color psychology, blue is frequently used to evoke feelings of security and order, making it a popular choice for corporate branding and professional environments. The color's hex code provides a standardized way to represent this specific shade of blue across various digital platforms, ensuring consistency in design and communication. It's important to consider the context in which the color is used to fully understand its impact and effectiveness.

The hex color #1B63AF, also known as Fun Blue, offers moderate accessibility. When used as text on a white background, it might not meet the WCAG AA standards for contrast ratio, especially for smaller text sizes. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. For optimal accessibility, consider using a lighter shade of blue or a darker background. To ensure readability, test the color combination with accessibility tools that measure contrast ratios. Additionally, provide alternative text for any images using this color to cater to users with visual impairments. Thoughtful color choices can significantly improve the user experience for everyone. It is important to consider color blindness. Also, to keep in mind is that cultural context can affect how a color is perceived.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design

  In web design, Fun Blue (#1B63AF) can be used for headings, buttons, and accents to create a calming and trustworthy feel. It is particularly effective for websites related to technology, finance, or healthcare. The color can also be used in infographics and data visualizations to represent stability and reliability. Avoid using it as the primary color for calls to action, as its subtlety might not grab attention effectively. Pair it with complementary colors like orange or yellow for a balanced and visually appealing design that enhances user engagement and comprehension. It can also be used for highlighting some parts of a website.

• Interior Design

  In interior design, Fun Blue can be used as an accent color in bedrooms or living rooms to promote relaxation and serenity. Consider painting a feature wall or adding blue cushions and throws to create a calming atmosphere. It pairs well with neutral colors like white, gray, and beige. It can also be used in bathrooms to evoke a sense of cleanliness and tranquility. Avoid using it in large quantities in kitchens or dining rooms, as it might suppress appetite. Combining it with warmer tones like wood finishes or golden accents can create a balanced and inviting space.

• Fashion

  Fun Blue can be used in fashion to create sophisticated and classic outfits. It works well for both casual and formal wear. Use it in dresses, shirts, or accessories to add a touch of elegance. Pair it with neutral colors like black, white, or gray for a professional look, or combine it with brighter colors like yellow or pink for a more playful style. It is a versatile color that can be adapted to different seasons and occasions. Be mindful of the fabric and texture, as different materials can affect how the color appears. Consider using it in jewelry or scarves to add a subtle pop of color to any outfit.

Complementary color

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