Te Papa Green
General Information about #1B4342
The hex color #1B4342, also known as Te Papa Green, is a dark, muted shade of green, evoking feelings of nature, stability, and tranquility. It is often associated with forests, earth, and conservation. In color psychology, green is linked to balance, harmony, and growth. The specific shade #1B4342 suggests a deep, grounded connection to the earth, making it suitable for brands and designs that want to project an image of reliability, sustainability, and naturalism. It is a color that conveys understated elegance and a sense of timelessness. The name 'Te Papa Green' likely references a connection to the natural landscape of the Te Papa museum or the wider New Zealand environment, reinforcing its association with nature and culture.
The hex color #1B4342, also known as Te Papa Green, presents some accessibility challenges. With a relatively low luminance, the contrast ratio against a white background might not meet WCAG (Web Content Accessibility Guidelines) standards for text legibility, particularly for smaller font sizes. It's crucial to ensure sufficient contrast when using this color for text or interactive elements. A lighter color for text on a #1B4342 background is advisable. Tools like contrast checkers can help determine if the combination meets accessibility requirements for different conformance levels (AA or AAA). Consider also users with visual impairments; the color combination should be carefully chosen to be distinguishable, avoiding combinations that rely solely on color to convey information. Providing alternative cues, such as icons or text labels, enhances usability for everyone.
Shades
Digital Color Formats
Alternative colors
- #2e5d5b
A slightly lighter green that provides better contrast against white backgrounds while maintaining a similar earthy tone.
- #4a5d5c
A desaturated grey-green which can be used to create a softer, more neutral palette.
- #f5f5dc
For high contrast, a light beige can provide legibility while complementing the Te Papa Green.
Applications
Web Design and Branding
In web design, Te Papa Green can be used as a primary color for websites related to nature, sustainability, or environmental conservation. It evokes a sense of calm and responsibility. It can also be used as a secondary accent color to highlight important information or calls to action when paired with a lighter, contrasting color. For branding, it can work well for companies aiming to project an image of trustworthiness and eco-consciousness. The color lends itself well to creating a natural, grounded aesthetic.
Interior Design
In interior design, Te Papa Green creates a serene and grounded atmosphere. It is suitable for living rooms, bedrooms, or studies where relaxation and focus are desired. It pairs well with natural materials like wood and stone, as well as other earthy tones. Consider using it as an accent wall color or for upholstery to add a touch of nature indoors. This color promotes a sense of well-being, connecting to nature and the outdoors.
Packaging Design
Te Papa Green can be used in packaging design for products related to health, wellness, or environmental friendliness. The color helps convey a sense of natural ingredients and environmental responsibility. It can be combined with other natural colors such as browns, beiges, and light greens to create a harmonious and inviting design. The choice of typography and imagery should further enhance the message of sustainability and purity.