Te Papa Green
General Information about Te Papa Green
The hexadecimal color #1B433F, commonly referred to as Te Papa Green, is a dark shade of green, characterized by its subtle and earthy tone. In the RGB color model, it is composed of 10.59% red, 26.27% green, and 24.71% blue. When represented in the CMYK color model, its composition is 59.42% cyan, 0% magenta, 5.94% yellow, and 73.73% black. This color is often associated with nature, tranquility, and stability. Its muted tone makes it suitable for creating a calming and sophisticated aesthetic. It finds common application in branding, web design, and interior decoration, where it helps convey a sense of organic authenticity and understated elegance.
The hex color #1B433F, also known as Te Papa Green, presents some accessibility challenges, particularly when used as text against a white or very light background. Its relatively low luminance results in a low contrast ratio, which can make it difficult for users with visual impairments to read. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using #1B433F as text on a white background may not meet these requirements. To improve accessibility, consider using a lighter shade of green or pairing it with a darker background color to increase the contrast. Additionally, providing alternative text descriptions for images and other non-text elements that use this color can further enhance accessibility for all users.
Shades
Digital Color Formats
Alternative colors
- #347C6C
A slightly lighter green that provides better contrast against white backgrounds while maintaining a similar aesthetic.
- #0A201D
A darker shade of green that can be used as a background color to provide sufficient contrast when #1B433F is used as text.
- #A9A9A9
A neutral gray tone as background, offering enhanced readability for text elements
Applications
Website Design
Te Papa Green can be used as a primary color for websites related to nature, environmental conservation, or organic products. It can evoke a sense of calmness and trustworthiness. Use it for headings, buttons, and accents to create a cohesive and visually appealing design. It pairs well with neutral colors like beige and light gray to create a balanced color palette. Avoid using it for critical information like error messages, where higher contrast is essential for accessibility. Ensure that interactive elements have sufficient visual cues to indicate their functionality.
Interior Design and Fashion
This shade of green can be incorporated into interior design to create a relaxing and natural atmosphere. Use it as an accent wall color, or in decorative elements such as cushions and throws. It complements natural materials like wood and stone. It pairs well with warm neutrals and earthy tones to create a cozy and inviting space. In fashion, it can be used for accessories or garments that evoke a sense of nature and tranquility, combining it with other earthy tones.
Eco-Friendly Branding
Te Papa Green evokes a sense of environmental stewardship. Employ it in brochures, posters, and online campaigns for eco-conscious brands, conservation efforts, and sustainable initiatives to instill trust and inspire action. Its subdued tone complements images of nature, wildlife, and renewable energy. Incorporate this hue to harmonize your brand with nature.