Te Papa Green
General Information about #1B4240
The hex color #1B4240, often referred to as Te Papa Green, is a dark, desaturated shade of green. In the RGB color model, it consists of 11% red, 26% green, and 25.1% blue. Its subdued nature lends it a sense of calm and sophistication. Colors like this are often associated with nature, stability, and growth, making it a popular choice for designs aiming to evoke these feelings. This particular shade is part of a larger family of greens, each with its unique nuances and applications. In design, its muted character makes it a versatile color for backgrounds, accents, and even typography.
The hex color #1b4240, also known as Te Papa Green, presents some accessibility challenges, particularly concerning color contrast. When used as a foreground color (text) on a white or very light background, it may not meet the WCAG (Web Content Accessibility Guidelines) AA standards for contrast ratio, making it difficult for users with low vision or color blindness to read the text. To improve accessibility, consider using #1b4240 with lighter text or interface elements on darker backgrounds. Employing contrast checking tools is crucial to ensure that the chosen color combinations provide sufficient contrast for readability. Additionally, providing alternative visual cues, such as icons or text formatting, can further enhance the usability for all users, regardless of their visual abilities. Testing with various color blindness simulators is also highly recommended.
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Applications
Website Design
This color can be used in website design for creating a calm and natural atmosphere. It's suitable for websites related to nature, environment, or wellness. You can use it for background elements, borders, or as an accent color to highlight important information. Its muted tone can help create a professional and trustworthy image. This hue is well-suited for websites needing a touch of sophistication and a connection to the outdoors, as a more subtle alternative to brighter shades of green.
Interior Design
In interior design, #1b4240 can be used to create a relaxing and sophisticated ambiance. It works well in living rooms, bedrooms, or home offices. It can be applied to walls, furniture, or decorative items. This color pairs well with natural materials like wood and stone, as well as with metallic accents like gold or copper. Its calming properties make it ideal for spaces where relaxation and focus are desired. Consider pairing this hue with off-whites and creams for a balanced and inviting space.
Branding
This color can be used in branding for companies that want to convey a sense of trustworthiness, reliability, and connection to nature. It's suitable for logos, business cards, and marketing materials. It can be combined with other neutral colors or with brighter accents to create a unique and memorable brand identity. Its subtle and sophisticated tone can help a company stand out in a crowded marketplace. This hex value is particularly effective for brands aiming to project a refined and eco-conscious image.