Te Papa Green
General Information
The hex color #1B3F43, also known as Te Papa Green, is a dark, muted shade of green with a slight blue undertone. It is named after the Museum of New Zealand Te Papa Tongarewa, suggesting a connection to the natural and cultural heritage of New Zealand. In the RGB color model, it is composed of 10.6% red, 24.7% green, and 26.3% blue. In the CMYK color model, which is used for printing, it consists of 59% cyan, 6% magenta, 0% yellow, and 74% black. This color evokes a sense of calmness, nature, and sophistication. It's commonly associated with environmental awareness and natural landscapes.
The hex color #1B3F43, also known as Te Papa Green, presents some accessibility challenges, particularly regarding color contrast. When used as a background color, careful consideration must be given to the foreground text or elements displayed on top of it. Due to its relatively dark nature, a light color is required for text to ensure readability, meeting WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Tools are available online to check contrast ratios between colors. Insufficient contrast can make content difficult or impossible to read for users with visual impairments, including those with low vision or color blindness. Therefore, always test color combinations to confirm compliance with accessibility standards, and provide alternative styling options if necessary.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design for Environmental Themes
This shade of green evokes feelings of calm, nature, and stability, making it suitable for websites related to environmental conservation, sustainable living, or outdoor adventure. It can be used for backgrounds, buttons, or accent elements. In branding, it's fitting for companies aiming to project an image of trustworthiness and environmental responsibility. The dark color is best suited for larger design elements.
Interior Design for Tranquil Spaces
Te Papa Green is a sophisticated choice for interior design, lending itself well to creating tranquil and grounded spaces. Use it as an accent wall color in living rooms or bedrooms, or incorporate it through furniture upholstery and decorative accessories. When paired with natural materials like wood and stone, it enhances the connection to the outdoors, fostering a sense of serenity and well-being. Use the dark green for larger, grounding elements, allowing smaller pops of brighter colours to bring balance and life to the space.
Fashion Design
This particular shade of green may be used in fashion to add a subtle earthiness to outfits. Consider using the color for jackets, pants, or accessories. It blends seamlessly with earthy tones, whites, creams, and browns. A darker color, such as Te Papa Green, is better suited to base fabrics, rather than embellishments.