Te Papa Green
General Information about Te Papa Green
The hexadecimal color code #1B3B43, also known as Te Papa Green, is a dark shade of cyan-leaning green. It is composed of 10.6% red, 23.1% green, and 26.3% blue. In the RGB color model, this equates to RGB(27, 59, 67). The CMYK representation is 59.7% cyan, 11.9% magenta, 0% yellow, and 73.7% black. Te Papa Green evokes feelings of nature, stability, and calmness, making it suitable for designs related to environmental themes or projects seeking a soothing aesthetic. It should be paired with lighter, contrasting colors to ensure readability, especially when used for text or backgrounds. Its somber undertones make it ideal for formal designs where a touch of nature is desired, avoiding a loud or flashy appearance.
The color #1B3B43, also known as Te Papa Green, presents certain accessibility challenges, especially in text applications. Its low luminance value of approximately 4% means it requires careful consideration of contrast ratios to ensure readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is necessary for normal-sized text and 3:1 for large text (14pt bold or 18pt regular) against a background. Using #1B3B43 for text on a white or very light background would likely fail these contrast requirements, making it difficult for users with visual impairments to read. To improve accessibility, pair #1B3B43 with significantly lighter colors for text or graphical elements. Tools like contrast checkers can help evaluate compliance. For backgrounds, consider using lighter shades of green or neutral colors to enhance readability. Ensuring sufficient contrast not only benefits users with disabilities but also improves the overall user experience for everyone.
Shades
Digital Color Formats
Alternative colors
- #2c4f58
A slightly lighter shade offers improved contrast while maintaining a similar aesthetic.
- #586568
A desaturated gray-green provides a neutral alternative that is easier to pair with other colors.
- #325f6c
Increased luminance and saturation to ensure readability and user engagement. Suitable for buttons and interactive elements.
Applications
Website Design
Te Papa Green can serve as an accent color in website designs, especially for sites related to nature, conservation, or environmental topics. It can be incorporated into header backgrounds, button hovers, or as a subtle background tint to create a calming and organic feel. When using it as a background, it's crucial to pair it with light-colored text to maintain accessibility. It can also be applied to create graphical elements such as icons and dividers. In data visualization, it can represent natural datasets such as forest cover or water resources. Careful attention is needed to ensure it complements the overall design theme and aligns with the brand's identity.
Interior Design
This shade of green is ideal for creating a serene and natural ambiance. It can be used on walls in living rooms, bedrooms, or studies to evoke a sense of tranquility and connection to nature. Complementary colors like warm neutrals or light yellows can be used for furniture and accessories to create a balanced and inviting space. Te Papa Green can also be incorporated through textiles, such as curtains, cushions, or rugs, to add depth and visual interest to a room. This green could be used to create a biophilic design.
Product Packaging
Te Papa Green is ideal for designing packaging for organic or eco-friendly products, conveying sustainability and natural ingredients. It can be used for labels, boxes, or containers, paired with earthy tones and minimalist typography to enhance its organic appeal. It also suitable for creating patterns or illustrations on packaging, adding visual interest while reinforcing the brand's commitment to nature. Using recycled or sustainable materials for packaging further strengthens the brand's message.