Ultramarine
About Ultramarine (#1B0DA7)
The hex color #1B0DA7, also known as Ultramarine, is a deep shade of blue. It belongs to the blue color family, known for evoking feelings of calmness, trust, and stability. In the RGB color model, #1B0DA7 consists of 10.6% red, 5.1% green, and 65.5% blue. The color is frequently used in web design, graphic design, and branding to convey a sense of professionalism and authority. Ultramarine's rich and saturated tone makes it a popular choice for creating visually appealing and memorable designs. This color has been used for centuries and historically was made of Lapis Lazuli.
The color #1B0DA7, a deep ultramarine, presents specific accessibility challenges. Its low luminance value means that text rendered in this color requires careful consideration of contrast ratios. According to WCAG guidelines, sufficient contrast between text and background is crucial for readability, especially for users with visual impairments. When using #1B0DA7 for text, it's important to pair it with a very light color to ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. In UI design, using this color for interactive elements necessitates clear visual cues beyond color alone, such as underlines or icons, to ensure usability for colorblind users. Additionally, avoid using #1B0DA7 as the sole indicator of important information, as it may not be perceivable by all users. Testing with accessibility evaluation tools is highly recommended.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Ultramarine, with its depth and richness, is a popular choice for website headers and footers, creating a sense of sophistication and trustworthiness. It works particularly well for financial institutions or corporate websites that want to project stability and reliability. When used sparingly, it can be an effective accent color for buttons or calls to action, drawing the user's eye and encouraging engagement. However, avoid overusing this color, as too much dark blue can make a website feel heavy and unwelcoming. Consider pairing it with lighter, complementary colors for a balanced and visually appealing design.
Beauty and Cosmetics
Ultramarine eyeshadow can add depth and drama to the eyes, making them appear larger and more captivating. Its intensity makes it ideal for evening wear or special occasions. When used as eyeliner, it can create a striking contrast against lighter skin tones. However, it's important to blend the color carefully to avoid harsh lines. Ultramarine is also suitable for nail polish, offering a bold and sophisticated alternative to traditional reds or pinks. In lipsticks, it is not suited, but it can be added in lip glosses for shimmer and vibrant visual effects.
Fashion Design
In fashion, ultramarine can be used in dresses, suits or blouses to add vibrant colors to the look. It should be noted that it is most applicable on fabrics like silk or cotton. Ultramarine also finds its place in accessories, such as scarves, handbags, or shoes, where it can inject a pop of color into an otherwise neutral outfit. However, it is important to consider the overall color palette when incorporating ultramarine into an outfit, as it can clash with certain colors or create an overwhelming effect.