Ultramarine
General Information
The hex color #1B0398, also known as Ultramarine, is a deep shade of blue with a strong presence. In the RGB color model, it is composed of 10.6% red, 1.18% green, and 59.61% blue. This color is often associated with qualities such as stability, trust, and sophistication. It is part of the blue color family, which generally evokes feelings of calmness and security. Ultramarine has historical significance, as it was originally derived from the rare and expensive mineral lapis lazuli. Today, it is synthetically produced, making it more widely accessible. Its deep, rich tone makes it a popular choice for various applications, ranging from web design to interior decorating, where it can add a touch of elegance and depth.
The color #1B0398, a deep ultramarine, presents significant accessibility challenges, particularly concerning color contrast. When used as text against a white background, it fails to meet WCAG (Web Content Accessibility Guidelines) AA standards, requiring a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. This means that users with moderate visual impairments may struggle to read content presented in this color. To improve accessibility, consider pairing #1B0398 with much lighter colors for text, such as shades of white or light yellow. Alternatively, using #1B0398 for larger graphical elements or as a background color with very light text can be effective. Always test color combinations with accessibility tools to ensure sufficient contrast for all users, including those with low vision or color blindness. Providing alternative text descriptions for images and icons that use this color is also good practice to ensure information is conveyed effectively to screen reader users. Using a darker version of ultramarine or a gradient that incorporates lighter shades can also enhance readability.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Ultramarine, with its rich and deep hue, finds extensive use in website design for creating a sense of sophistication and trust. It can be used for background elements, call-to-action buttons, and navigation bars. However, due to its low contrast against white, it's crucial to pair it with very light text or use it sparingly for larger elements to ensure readability. For example, a website for a financial institution might use ultramarine as a primary color to convey stability and reliability, while a tech startup might use it as a secondary color to add a touch of elegance to a modern design. In e-commerce, ultramarine can highlight special promotions or create visually appealing product cards.
Interior Design
In interior design, ultramarine acts as a statement color, infusing spaces with depth and character. It can be employed for accent walls, furniture upholstery, or decorative accessories like vases and cushions. When combined with neutral colors like white, gray, and beige, ultramarine creates a balanced and visually appealing environment. It works particularly well in bedrooms and living rooms, where it promotes a sense of calm and relaxation. However, excessive use of ultramarine in small spaces may make them appear smaller and more enclosed. Consider balancing it with ample lighting and lighter-colored elements to maintain an airy and inviting atmosphere.
Fashion and Beauty
Ultramarine's vibrant and captivating nature lends itself beautifully to fashion design. This color can be used to design elegant evening gowns, trendy outerwear, and striking accessories. Pairing ultramarine clothing with neutral accessories like silver or gold jewelry creates a sophisticated look. In the beauty industry, ultramarine pigments are employed to create bold eyeshadows, eyeliners, and nail polishes. As a hair color, ultramarine makes a bold and creative statement. Incorporating ultramarine accents in makeup or outfits can add a touch of sophistication and personality to your overall style.