Te Papa Green
General Information about Te Papa Green
The hex color #1A523B, also known as Te Papa Green, is a dark shade of green with a muted, earthy tone. It belongs to the green color family and evokes feelings of nature, tranquility, and stability. In the RGB color model, it is composed of 10.2% red, 32.2% green, and 23.1% blue. The color is created by mixing these primary colors in specific proportions to achieve the desired hue. In the CMYK color model, commonly used for printing, it consists of 68% cyan, 0% magenta, 28% yellow, and 68% black. This indicates that it requires a high amount of cyan and black to achieve its depth and richness. This color is often associated with natural environments and can be used to convey a sense of calmness and reliability.
The hex color #1a523b, also known as Te Papa Green, presents some accessibility challenges, especially when used for text or interactive elements. Its relatively low luminance value of approximately 0.05 makes it difficult to provide sufficient contrast against light backgrounds, potentially violating WCAG (Web Content Accessibility Guidelines) requirements. To ensure accessibility, it's crucial to pair this color with a very light background (e.g., white or very pale yellow). Using a contrast checker tool is highly recommended to verify that the contrast ratio meets at least the minimum requirement of 4.5:1 for normal text and 3:1 for large text. When using #1a523b for interactive elements, consider providing additional visual cues, such as borders or icons, to help users with visual impairments identify the element's purpose. Avoid using this color for small text or elements where readability is paramount. Always test with users who have different visual abilities to ensure your design is accessible to everyone.
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Alternative colors
Applications
Eco-Friendly Website Design
Te Papa Green can be incorporated into website designs for eco-friendly or sustainable businesses, creating a sense of trust and reliability. It works well for backgrounds, borders, or decorative elements, conveying a natural and organic feel. Ensure to pair with sufficient contrast for text elements. For example, use it sparingly in the header or footer sections combined with white text and icons to achieve a balanced and accessible website experience that promotes the brand's values of environmental responsibility and trustworthiness. Combining it with earthy tones can enhance the natural aesthetic.
Sustainable Fashion Branding
This shade of green is suitable for branding elements in the sustainable fashion industry, communicating a sense of environmental consciousness and organic materials. It can be used for logos, labels, and packaging, evoking a feeling of natural elegance and ethical practices. This color promotes brand values like responsibility, sustainability, and respect for nature. It pairs well with creams, browns, and off-whites, creating a sophisticated and eco-friendly aesthetic that resonates with consumers who value environmentally conscious products.
Nature-themed educational material
The color #1a523b is fitting for use in applications relating to nature-themed educational resources, for children or adults. It can be used in presentations, documents or on websites. The green can be used to create a calming and educational environment. Be sure to pair with good contrast for text elements.