Te Papa Green
General Information
The color #1A5237, also known as Te Papa Green, is a dark shade of green that evokes feelings of nature, tranquility, and stability. It is composed of 10.2% red, 32.2% green, and 21.6% blue. This combination gives it an earthy and grounded quality, making it suitable for designs that aim to convey a sense of reliability and connection to the natural world. Te Papa Green is frequently used in branding and design projects that want to communicate environmental awareness, sustainability, or a sense of calm. Its muted tone makes it a versatile color that can be paired with a variety of other colors to create different moods and effects, ranging from sophisticated and professional to inviting and comforting. It is a color that works well in both digital and print media.
The hex color #1A5237, also known as Te Papa Green, presents some accessibility challenges, especially when used as a background color for text. Its relatively low luminance necessitates careful consideration of contrast ratios. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is required for normal text and 3:1 for large text against a background. When pairing #1A5237 with text, it's crucial to choose a light color to ensure sufficient contrast. White or very light shades of yellow or gray would be suitable options. Tools like WebAIM's Contrast Checker can be used to verify the contrast ratio. When used for non-text elements such as icons or graphical elements, ensure a contrast ratio of 3:1 against the surrounding colors. Considering users with low vision or color blindness is crucial when using this color. Avoid using it as the sole indicator of important information, and always provide alternative cues such as text labels or icons. Proper implementation helps ensure that your designs are accessible and usable for everyone.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent Color
Te Papa Green (#1A5237) can be effectively used as an accent color in website designs, particularly for sites related to nature, sustainability, or environmental organizations. It provides a sense of calm and stability. In user interface design, it can be used for buttons or highlights to draw the user's attention to important actions or information. Consider using it sparingly to maintain visual balance, it pairs well with neutral color palettes to ensure a clean and professional look. Furthermore, for branding this color can communicate a sense of responsibility and connection to the environment.
Interior Design Accent
In interior design, #1A5237 can be incorporated as a wall color in studies or living rooms to create a relaxing atmosphere. It can also be used as an accent color in furniture or décor items like cushions or lamps. It pairs well with natural materials like wood and stone, enhancing a biophilic design approach. This color can also be used in commercial spaces like spas or wellness centers to promote a sense of tranquility and connection to nature. It is often used in combination with lighter neutrals and natural textures to create a balanced and harmonious environment.
Fashion Design Element
In the fashion industry, #1A5237 can be used in clothing designs, especially for outdoor or casual wear. It can be incorporated into patterns or used as a solid color for items like jackets or pants. As an accessory color, it can be used for scarves, hats, or bags. This color is often associated with practicality and connection with nature, making it suitable for brands focusing on outdoor activities or sustainable fashion. Combining it with other earthy tones or neutral colors can create a cohesive and stylish look.